Keith Kenyon is a criminal scientist. He drinks a gold-based serum he has been working on. This grants him superhuman strength and invulnerabillity. He also exhibits a golden glow.

Gold being yellow gives him a great advantage over the superhero Green Lantern, as his powers do not work on that color. However, he is defeated while trying to steal sunken gold needed for his own purpose.

Goldface creates gold-plated armor and a 'gold-gun' which sprays liquid gold. After many clashes with Green Lantern, Kenyon decides to change his motif and ruthlessly began taking over criminal empires.

He eventually moves to Central City and becomes a foe of the Flash II . After serving time, he moves to Keystone City and following in his father's footsteps, became an honest Commissioner of Union 242. Over time his elixir has slowly turned his skin into an organic gold flesh. he had discovered that his ex-wife, Blacksmith and her rogues was taking over Keystone and Central City.