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Ginger was the cover star of the Beezer, a generally well-meaning but not too well-behaved red-haired lad who enjoyed a variety of misadventures. Created by Dudley Watkins, Ginger remained the front page feature for the Beezer for the first seventy or so issues, then was replaced for a time by Pop, Dick and Harry (twin boys and their corpulant and put-upon father), before reclaiming his star status in 1964; he remained on the cover thereafter until 1987. Bob McGrath, Jimmy Glen and finally Nick Brennan took overproducing the strip following Watkins' death in 1969. Apart from his distinctive hair colour, there was little to distinguish Ginger from similar school boy characters such as Buster, Oor Wullie or Nutty's Nobby - he was not really badly behaved (unlike Dennis the Menace and his imitators), but simply a jack-the-lad, wanting to play with his friends and generally enjoy life without deliberately causing anyone else problems, but finding himself inevitably drawn into .
While Watkins was writing and drawing the strip he made a point of starting and ending each episode the same way - beginning with Ginger getting out of bed at the start of a day, and ending with him climbing back in at the end of the same day. This distinctive quirk was dropped under later creators. Ginger also broke with tradition by visibly aging gradually over the duration of his run, though he stopped when he finally made it to his mid-teens.