So the handsome bastard is right, go to your local comic book store. spread the word to others. With the concept of free comics other people should take the time to introduce others to comics that they are not normally into. those who like reading might find that comics are fun, there are quite a few comics which are based on books or have famous authors with their names put on several comics to get those types of readers.
So do your part for not only the community but for the industry itself. i mean this is a great opportunity to get those who look down on comics into it with a free comic of their own. Most establishments will often make a party of it. and if you work in a comic store, why not make a party of it. May 7th is the day this year where we can share our world not with each other but with others who normally would not get involved.