@koays said:
Lol I've tried to find things on Italian comics when you've brought them up before. It's just their doesn't seem to be much FAIR comparison when it comes to American style comics and other countries.
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They are two totally different thing, because they are written in order to satisfy very different taste. In fact the best sold american comic in Italy is Spider Man, which sold 12/15,000 copies monthly, while the italian comics sold among the 15,000 and the 200,000 copies every month.
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There's a much stronger emphasis on the business side of things with American comics then most other comparable mediums.
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In an interview Gabriele Dell'Otto said that he fight with Marvel one or two time every year, because Marvel offer him an exclusive agreement and more money, but he every time he answer: «I don't want more money, I want all the time I need to do a good work»; the last time Dell'Otto asked if they were talking the same language! LOL!
This idea of "less money but more time" is a constantly of our way to create a comic: we don't have a writer, a penciler and an inker to work on a comic, but a team of writer (6/7) and a team of artist (more than 15). So every writer and every artist have more time to write or drawn his story. Obviously the supervisor of the title have to do a great work of coordination and all the writer have to cooperate, to ensure that the stories are consistent with each other.
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If your story is good then people will keep reading it.
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I agree. An example of that is the italian comic Tex, which sold every month 200,000 copies in Italy, 150,000 in Brazil (plus the sales in the rest of the world), it is over the 650 issues and it have never had a relaunch, a reboot, a movie, a cartoon…
Obviously it is a comics that can like to the people who love an old style western (I think it is a little boring), but it is well wrote, well drew and so the sales are always high.
This last answer is that I wanted point up: a good quality of the stories allow to keep high the sales, even without relaunch, reboot, events or upheavals.
[EDIT] This is a very interesting article: Marvel and DC sales figures, so I report an extract:
«WHY FANS MIGHT UNDERSTAND SALES BETTER THAN THE PROFESSIONAL
To the fans, the concept of sales is easy: good comics sell. They might not sell well at the time (depending on fashions, distribution, pricing and promotion), but if the comics are created for the long term market then the other factors will average out. Hence early Marvel comics can be sold again and again, in multiple formats, and spawn movies and merchandise, whereas new comics are instantly forgotten.
To professionals, sales are much more complicated. A business needs to make its money right now, and questions like fashion, distribution, pricing and promotion make decisions very complicated. Selling in multiple formats, difficulties in measurement, corporate strategies that may focus on certain brands, and the need for synergy with merchandise make the decisions even harder. To make things worse, the accountants who focus most on the numbers don't actually read the comics and may not understand readers, whereas the editors who know the readers and comics are distracted by the day to day chaos and politics of business. But over the long run all these things become less and less important. All profit is finally traced to people wanting to read the comics, sometimes decades after those comics were created.
So fans, if they look at the long term, have a clearer view of the forest while professionals are busy with the trees.»
This is the point!
The Sergio Bonelli Editore, which is the first italian publishing comics house (something like Marvel, DC and Image together), doesn't make movies, doesn't make merchandise, doesn't make cartoons. It make only comics and so it can't miss its focus on the sales.
The readers of Tex want some old style western stories?
Well Sergio Bonelli Editore prints old style western stories, but that stories are extremely well wrote and draft, in order to satisfy the old reader and seduce the new ones.
Generally a reader buy a comic for 5 years and then he drop it?
Well, Sergio Bonelli Editore prints comics with a simply continuity and stand alone stories, so every issue can be a perfect starting point to the new readers.
Instead in this moment Marvel is too focused on the short therm profit and so it makes a lot of events, relaunches continuously its titles, upsets everything. But in this way it isn't able to built a group of loyal new readers and lost the old ones.
Now I think to have make my point.
I hope not to have written a boring post, but I thought it could be interesting compare the Marvel editorial policy with the editorial policy of another company, in order to point up why Marvel is printing a lot of event, why relaunches continuously its titles and why prefer makes extensive use of others sales gimmicks: it is the most quickly way to increase the sales. Instead write good story is very slow, but in the long term is the best strategy, because it turn an occasional reader into a fan. Also the focus on Ant-man, Inhumans or Guardians of the Galaxy have an explanation in this strategy: it is a way to create interest above the titles, in order to take advantage of the movie. Moreover the X-Men are a consolidated franchise, very famous, that it has had a great exposure (movie, cartoon, games), so it might be difficult find new readers, because Marvel has already tried everything and so now try with something new. It can be something silly (Squirrel Girl), it can be something "ethnic" (Miss Marvel is a muslim), it can be a rediscovering of something old but almost unknown (Captain Marvel, Guardians of the Galaxy…), it can be something famous (Storm), it can be everything. It's enough it has the taste of the news and they try the try one's luck.
There is also another reason: if the sales of the single titles drop, it is possible try to contain the loss of profit selling more titles. Obviously it is better sell 200,000 copies monthly with only two title (for example X-Men and Uncanny X-Men) than 5 (All New X-Men, Uncanny X-Men, X-Men, Amazing X-Men, Wolverine/Spiderman and the X-Men), but sell 200,000 copies with 5 titles is better than sell 110,000 with two (All New X-Men and Uncanny X-Men).
Obviously I'm not saying that Sergio Bonelli Editore are right. It was only a comparison, I think useful to explain my thought.
P.S. I'm totally off topic. Sorry.
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