First Born represents one of the most dangerous kinds of figures from Greek tragedy: a royal offspring who psychotically believes in their own destiny and entitlement. Zeus, in the same vein as Cronos of Greek myths, sought to kill the First Born due to a prophecy that his First Born would take the throne of Olympus.
I love the irony attached to First Born's character and lore. Greek myths remind us that Zeus, unbeknownst to Cronos, survived, came back to exact vengeance upon his father, and took the throne of Olympus (thereby fulfilling the prophecy). In most interpretations, Zeus is viewed in a rather heroic light. Now, we have the First Born essentially doing the same thing, yet he's a villain. Also, Zeus is removed from the picture, so it's moved beyond father/son conflict. While it has other elements, First Born's story is one rooted in Ancient Greek archetypes.
Something I find fascinating about First Born is his motive. He is hatred incarnate, gruesome and frightening, cunning and heartless. But why? He murders without emotion, and his only goal is complete destruction. He believes in his own prophecy, but after 7,000 years of mulling and digging, he's cultivated a level hatred greater than anyone's seen. But should the First Born be held solely accountable? After all, as Poseidon mentioned, he was banished to the center of the earth to give him time to rethink his apocalyptic prophecy, yet it only served to fuel it. Also, it was Zeus' paternalistic fear of succession that inspired him to kill his own son, his first born son, a child that traditionally inspires the greatest amount of pride within a father. First Born represents everything against that traditional view, and it could be argued that Zeus actually fulfilled his own demise (as did Cronos). Not to absolve the First Born of any blame, but he really had no choice in the fate that made him so evil.
Set against Diana, however, I love the fact they're siblings and that he's a male. The First Born is able to defeat Diana with brute force, something that doesn't happen often with Wonder Woman. That fact alone is attractive to me, because it strips back the common notion that Diana is just a female Superman. I enjoy when heroes face defeat only slightly less than they face triumph. The shear strength of First Born represents some opportunity for Diana, for her to gain skills (martial, magical, and tactical) necessary to defeat him, thereby granting her character a vast amount of development.
They represent polar opposites. Since Diana is directly uninvolved with the First Born's fate 7,000 years ago, she has every right to combat his evil, and as a member of his family, she has an obligation to. It would also be interesting to see Diana ask the same questions I do regarding the First Born. Who should be held accountable for the monster? Yes he is evil, but should other members of Olympus be punished as well? It it justice to merely kill the First Born? If not, how should he be punished?
I enjoy First Born as a villain, as well as a backdrop for Diana's character and progressions.
Those are my reasons for finding First Born appealing.
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