This question's been asked here a bazillion times, but I'll answer it again because I love him just so much, lol.
What attracts me to Superman?
Honestly? At first, it was the costume. It was so iconic and colorful, which you didn't get from Batman or Spawn (I grew up in the 90's.) Then I was introduced to Superman: TAS and JL and I was pretty much hooked from there on in. He was so powerful, and his extra powers (heat vision and arctic breath, specifically) were just so insanely cool to me as a kid. The fact that he could be defeated by something like Kryptonite was never a factor that I dwelled too much on, because come on, look at all the stuff he can do. The pros outweighed the cons, basically.
What makes me care about Clark Kent?
He's humble. Plain and simple. I admire a character that isn't a jackass, or makes a fool out of himself because it's a unique plot-device. He's genuinely a good person that tries to see the good in others, and I respect the hell out of him for it. Even if he's an alien from a distant land, the guy is more human than anyone, and that lives through Clark Kent. Anyone who's ever felt alone and lonely can absolutely relate to the character, and it's a big part of why I love him. He's not a broody mope, he's a beacon of hope who, even though he's lost everything (including the Kents in the New 52), he still does his job with a smile on his face because all the broodiness is useless. Looking forward is better than dwelling on the past, and that's why Clark Kent/Superman is my favorite character.
What would make someone like you "get it" the fastest?
Give his comics a chance, and read them with an open mind. My absolute favorite Superman story of all time is Superman: Birthright, an origin story written by Mark Waid. Waid is perhaps the best writer to have ever handled the character, and if you need confirmation on that, you gotta read Kingdom Come, another excellent DC Universe story. Oh, and he also wrote Superman: Peace on Earth, another excellent short read. Besides those three, I highly recommend What's So Funny About Truth, Justice, and the American Way, Red Son, All-Star Superman, Superman: Brainiac, and Superman: Last Son.
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