Would Superior Spider-man be more well received if it didn't take place in 616? It's still an ongoing story, just in another universe. Or would that not be risky enough?
I think a lot of stories similar to this would be more well received if they didn't take place in the main universe of either major company.
But I agree with @w0nd. As much as I hate SpOck, it's so much worse with the repetitiveness in every issue. But hey, that's the "genius" that is Dan Slott, right?