Not unlike its spiritual predecessor Kamelot, Avalon press conferences were no small shindig. This one was of particular importance.
Lena Dante, PR expert extraordinaire, had pulled out all of the stops.
The Villard Ballroom of the illustrious New York Palace had been painstakingly chosen as the venue. Set up to seat 180 people, Lena had handpicked the publications and a heady amount of the press agents and reporters present. Spanning the board for all demographics and positions, it would be a well-represented room.
Standing just outside the doorway, having left them to stew and chatter enough to get questions and blood flowing, but not so long that they grew entirely restless, the methodically manipulative woman entered the room.
Coming to stand on the small platform, behind the solid mahogany podium, she looked every inch the high-stakes, high-pay representative that she was.
The navy blue Alexander McQueen pencil dress hit her several inches below the knees, sculpted to a curvaceously toned physique, one that she worked hard to maintain. Small and tasteful sapphire earring studded her ears, accompanied by a small necklace that hung in the hollow of her throat, providing a matching ensemble, simple details and nothing that distracted attention from the information that she would be conveying.
The signature red soles of black Louboutin pumps quietly clacked against the dais as Lena approached the podium.
Here, she was at home.
Cameras were set up in the back of the room, filming what was promised to be a momentous evening.
It was 4:56 PM, with the press conference scheduled for 5 PM. There were at least three national news networks that had assured Lena they would be switching to a live feed of the press conference once it began, cutting into their broadcast time. This was something that was almost entirely unprecedented, save for matters of national security and national and international emergency. But then again, Lena continuously strode to break the mold, and almost always hit her mark.
There was an almost tangible silence in the room as all those in attendance focused their attention on Lena.
Eschewing the earwig and backstage producer, Lena was running this show herself without anybody feeding tactics to her - something that was usually reserved for her to do with others.
Black hair was stylishly coiffed in a bun, several strands of bangs falling down the side of her face to soften her features and provide the appearance of approachability and relatability.
Everything that Lena Dante did on this stage was part of a show, an elaborate act, a persona put on to the world. It was a play she had lived her whole life, and one that she naturally excelled at.
“Thank you for being here tonight,” she said, engaging the room with the slightest of smiles tilting up the corner of her mouth.
Needlessly adjusting the mic on the podium, she looked down at the blank sheets of paper in front of her, already knowing exactly how she was going to play this.
“The people and networks and blogs in this room have been specifically selected to be the bearers of news to the rest of the world. An announcement the gravitas and monumental nature of which is unprecedented.”
Taking a moment to make personal eye-to-eye contact with several of the numerous familiar faces, the public relations expert continued. “I’m sure that you’re all more than familiar with me standing before you and announcing something, or correcting something. Tonight will be a bit different, to everyone’s satisfaction, I’m sure.”
Looking off to the wing of the dais, where the unimpeachable Antonia Dain stood waiting, Lena once again looked back at the filled room. “We’re joined now by none other than Ms. Antonia Dain, CEO of Avalon.”
Stepping back from the podium, Lena held her hands clasped loosely behind her back, waiting the imminent appearance of one of only two people involved in Avalon who could handle PR with anything close to Lena’s level of almost obsessive perfectionism.
(This post will be the kickoff for something else, involving Antonia. Following her post, you are welcome to post IC reactions in this thread - this news is being broadcast live across simultaneous networks - and it’ll be open for OOC comments the whole way through)