The thing about this double standard is an old remnant of the patriarcal thinking.
At times, in Europa, it was important for the patriarch of a Roman gentes to rules his family with an Iron fist, to better keep a facade of strenght and honor, especially in higher ladder of society. The woman of their family were also a mean to make alliance among different ruling family and make sure that they can keep a relative equality in power.
The Roman have spread this kind of attitude in all europe by conquering Europa, especially Gaul where Celtic virtues doesn't cared about prudes woman. The Roman virtues have survives through christianity, and through christianity survive through the age untill now.
Today, with the relative gender equality, disease and birth contronl, there's no rationnal reason for woman to not sleeping around, except that you don't blow away moral and social behaviour that survive for millenia like that.
Maybe you will find surprising that many women support the "shaming the promiscuity", for some reason, probably to please some moral institution and to streghten their social position by doing so. They may not be really thinking consciously about that, but the explanation still stand. Another fact is that sex is overexposed today, but art the same time it's still kinda taboo: it's not the thing you will discuss in a family dinner, or even anyone without creating some awkward reaction, so these behaviour of double standar are likely to endure at least a few décades, and more probably a few century.
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