Obviously breast cancer is a tremendous problem, but it confuses the hell out of me why we dedicate an entire month to one specific cancer while we neglect mentioning others especially, the just as prevalent for men, prostate cancer.
There's far more deadlier cancers than breast cancer as well.
I watch football and it's all about the pink ribbons and "awareness" yet the companies that broadcast the game do nothing to actually speak about preventative action and actual symptoms. It just seems like it's a hot cause right now and they capitalize on it from a PR standpoint. I also think if those in football wanted to make the most impact, they would raise awareness for prostate and colon cancer as they are highly prevalent amongst men, and who are they kidding, men make up the vast majority of their market.
Why isn't October just National Cancer Awareness month? Each day or week could highlight a different cancer and raise awareness about it.