Unfortunately doing a google search for "How to maket independent comic books" and "How to advertise independent comic books" got me, only these three potentially useful sites. HOPEfully, one or more of them will be helpful. One thing that I know CAN be helpful, if you can afford it, is hit the CON circuit, and press the flesh so to speak, make contacts, advertise there, give a few free samples, GET ADVICE (it's helped me TONS), and get yourself KNOWN. I hope these sites and what little advice I've been able to give help at least minorly, good luck and don't ever quit...I look forward to seeing the phenomon you build one day ;)
http://thebottomline.as.ucsb.edu/2011/04/how-to-market-your-own-comics-the-independent-way-indy-comic-marketing-101
http://www.comicbookresources.com/misc/mediakit
http://www.garyscottbeatty.com/promote.html
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