@theacidskull I'd be really interested in hearing your thoughts on this thread mate.
As for my opinion, I can only guess that the reason why Hulk isn't as popular amongst kids as Spider-Man or Batman is because a lot of the Hulk's origin and character is dumbed down. Even his popular incarnation on Avengers: EMH was distilled down to Hulk getting angry, saying a one liner and smashing villains. Don't get me wrong, that was easily one of the best translations of Hulk from the comics since using the Gravage form kept him intelligent whilst also allowing him angry moments. But there's a lot more depth and tragedy to the Hulk than that. Psychological trauma, childhood abuse, accidental murder, mental psychosis, there's a lot of adult and mature themes to the Hulk that only older readers can embrace.
I thought the 1990's animated Hulk series was really good, and covered alot of issues that you have talked about. It had me legitimately sad at all the sh!t Bruce Banner got put through, both as himself and the Hulk. Thing is though, Hulk was savage in that. Also kids don't really care about that stuff. If they did, Ultimate Spider-Man wouldn't have replaced Spectacular Spider-Man and EMH wouldn't have been replaced by Avengers Assemble. Young Justice would have not been cancelled. USM and AA are not bad, but they don't come anywhere near their predecessors in terms of introducing more adult elements. What Kids want is action, toys, gadgets, accessible humor and a relatively bright palate in terms of plot. Hulk Agents of Smash delivers that in abundance to 1990's Hulk. Its sad, but at the age of 5-7, which is the age group these shows are being offered to, I would have liked Ult Spider-Man, Avengers Assemble and Agents of Smash over the more acclaimed shows TBH.
The more specific reason is that dumming down Hulk's character to one-liners and smashing things doesn't suit him well at all. Spider-Man encompasses that really well, granted that isn't his whole character and they are deeper elements to him, but his fighting style, movement and his background material really lend well to that type of thing. Hulk doesn't, its a bit of an odd fit breaking the fourth wall, and cracking jokes for the kids, its always going to be a bit harder to work humor and that light hearted attitude around him.
What bothers me though is that people don't seem to like to dwell into the more troubled parts of Bruce's life. I loved Ang Lee's Hulk because of this, yet the film is universally panned. In fact one of the first blogs I ever wrote on Comicvine was about how I enjoyed said film, especially when compared to the sequel.
http://www.comicvine.com/profile/laflux/blog/which-is-the-best-hulk-feature-length-movie/77401/
Its not @theacidskull level by any means, but don't hate on me I had barely been on CV for a month.
As you said, Hulk receptions have become more positive as Hulk and Bruce have become more light-heartened and less anguished characters Bana<Norton<Gruffallo in terms of popularity.
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