Who do you like more?Why? Ghost Rider can be Johnny or Danny.
Lets see Punisher a Dark Villain/Hero which means he is a nobody to me. Ghost Rider, a Dark Hero with at least a nice twist to him so he is slightly liked. Wolverine, who marvel has been slowly trying to change his image around to something not such a dark character. Which is a good thing. Which has actually put Wolverine in the Liked category for me.
So in the end Wolverine win hands down.