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#1 Posted by RDClip (1129 posts) - - Show Bio

So, since the Disney aquisition Marvel studios has been doing pretty well (huge understatement) Every Marvel movie has made a decent profit and the studio has yet to experience a failure at the box office. The same cannot be said for other studios that have made superhero movies in this recent boom.

I dare say that this sucess is making Marvel take risks that other studios would shun. Who would have thought any studio would be willing to drop 150+ million on a action-comedy sci-fi movie with a CGI racoon and anthropomorphic tree fighting aliens? Which is also based off a comic book with very little mainstream recognition.

Now, it seems that Marvel is getting to the point where a box office failure is guarenteed. Not saying it will be Guardians, but it is bound to happen at some point; no studio goes without a failure. At that point do you think Disney will begin to exert their authority more heavily over Marvel Studios, just as WB is with DC? Will Marvel studios begin to go the safe route with their characters like WB has done?

#2 Edited by ccraft (5169 posts) - - Show Bio

I doubt it, I could see a low budget Black Widow movie doing fine. It's hard to say, look at IM3 it wasn't as good as other Marvel films, but still made a lot of money.

#3 Edited by BR_Havoc (1285 posts) - - Show Bio

I do not know Guardian's got a lot of mainstream attention because people are enamored with his crazy misfit cast of characters. I think if it delivers the fun factor, it should be a mid level hit.

#4 Posted by JetiiMitra (8400 posts) - - Show Bio

I'm incredibly skeptical about GotG and Ant Man, because it's hard to gauge excitement levels outside of the comic book reader community and I don't think they'd be interesting to the general audience. If we get to a point where there is an overload of CBMs Marvel will mostly be to blame and they'll feel it hardest, with stuff like Dr. Strange and (much as I hate to say it) Black Panther.

#5 Posted by dagmar_merrill (7924 posts) - - Show Bio

Possibly.

#6 Edited by AweSam (7373 posts) - - Show Bio

Probably Ant-Man.

#7 Posted by hart7668 (2294 posts) - - Show Bio

Define....failure.

#8 Posted by Ostyo (7403 posts) - - Show Bio

Ant Man for sure.

#9 Posted by longbowhunter (7037 posts) - - Show Bio

Iron Man wasn't a household name either prior his movie, but RDJ made Tony appeal to the average movie goer. I think the right formula is in the casting and not character recognition.

#10 Edited by VoodooPenguin (974 posts) - - Show Bio

@mitran said:

I'm incredibly skeptical about GotG and Ant Man, because it's hard to gauge excitement levels outside of the comic book reader community and I don't think they'd be interesting to the general audience. If we get to a point where there is an overload of CBMs Marvel will mostly be to blame and they'll feel it hardest, with stuff like Dr. Strange and (much as I hate to say it) Black Panther.

I'd be happy with Black Panther or Dr. Strange as just a supporting character.

#11 Posted by Wolfrazer (6388 posts) - - Show Bio

It depends what is considered a failure for them.

#12 Posted by LyraFay (2519 posts) - - Show Bio

At this point Marvel is like another Disney property, Pixar, its a brand name people recognise and trust. It was golden before they made the cash grab, Cars 2, the rather disappointing Brave and the okay Monster University which could happen to Marvel. They have a string of hits before falling and flat and another company could take their place as the golden but former older child like Disney animation which in this case could be possibly be WB/DC since like Disney animation they have a legacy but has been mixed in the recent years just as Disney animation was for a few years.

But then again we don't know what their definition for failure is.

#13 Posted by Jayc1324 (11147 posts) - - Show Bio

If daredevil made a good amount of money then I am inclined to say anything can. But I don't know if that's true for ant man and guardians of the galaxy. I see those flopping

#14 Posted by Oni_Bane (1581 posts) - - Show Bio

ironman 3 wasn't a failure?

#15 Posted by RDClip (1129 posts) - - Show Bio

@hart7668 said:

Define....failure.

It depends what is considered a failure for them.

@oni_bane said:

ironman 3 wasn't a failure?

Failure as in the movie doesn't recoup its budget + marketing costs.

#16 Posted by Omega Ray Jay (7660 posts) - - Show Bio

There going to slip up at some point it's just a matter of when really, I think the upcoming ones should be ok but when they start adapting some of the lot more lesser known stuff then it could happen.

#17 Posted by hart7668 (2294 posts) - - Show Bio

@rdclip: Ok. In that sense...

...uhmmm

..I think it'll depend on how well Guardians of the Galaxy goes. If that is a great movie, and non-comic book readers see that, then I think movies like Ant Man will have a good chance at enticing people outside of the intended audience. They'll watch it, not to get comic book references, but just because it's a good movie.

#18 Posted by Oni_Bane (1581 posts) - - Show Bio

@rdclip said:

@hart7668 said:

Define....failure.

@wolfrazer said:

It depends what is considered a failure for them.

@oni_bane said:

ironman 3 wasn't a failure?

Failure as in the movie doesn't recoup its budget + marketing costs.

Oh well never then. I mean GotG and Antman maybe, because they're not mainstream characters. But I feel like the comicbook community is big enough to support any live action comic book movie

#19 Edited by Wolfrazer (6388 posts) - - Show Bio

@oni_bane: Why does that matter if they aren't mainstream or not?

Really I have a hard time trying to follow that logic, EVERY single movie that is put out there either

1. Has a chance to do good

or

2. Fall flat on its face.

I don't see it making a difference weither or not the characters are mainsteam or not, what makes a movie is how well it is written, the characters are written and what goes on within the movie.

Maybe someone can explain this to me. Every character isn't known to the general audience, so why would this affect movies?

#20 Posted by KaijuKingGojira (1409 posts) - - Show Bio

Not as long as they're owned by Disney.

#21 Edited by greenarrowfan12 (160 posts) - - Show Bio

Not as long as they're owned by Disney.

john carter and the lone ranger..

#22 Posted by MaccyD (3939 posts) - - Show Bio

With the worldwide spread of profits and marketing blitz, it seems to be very difficult for big corp movie to not make their money back. That is unless they made stupid decisions, a terrible movie or over budget.

#23 Posted by Orician_Seis (485 posts) - - Show Bio

In the words of the Govt.they are "To big to fail"

#24 Posted by Farkam (4872 posts) - - Show Bio

GOTG could be a flop.

#25 Posted by Jonez120 (4033 posts) - - Show Bio

I don't think that Ant-man will flop. I think it will be moderately successful, and will probably gain around 600 million at the box office

#26 Posted by KaijuKingGojira (1409 posts) - - Show Bio

@kaijukinggojira said:

Not as long as they're owned by Disney.

john carter and the lone ranger..

Disney Honestly didn't care about the production of those movies but now marvel is their new cash cow and they'd never let one of those fail.

#27 Posted by Oni_Bane (1581 posts) - - Show Bio

@wolfrazer: It really does matter, if you put out a Spider-man and a GotG movie at the same time, who is going to do better? Exactly. Why do you think that they have put out so many Wolverine movies? Because he is recognizable and he makes FOX lots of money.

#28 Edited by RulerOfThisUniverse (6260 posts) - - Show Bio

I'm betting it'll be GotG.

#29 Edited by Wolfrazer (6388 posts) - - Show Bio

@oni_bane: I was speaking more in general really not just CBMs.

#30 Posted by Superguy1591 (3200 posts) - - Show Bio

If they keep to their successful formula, not anytime soon. But all formulas run stale, GOTG won't be the stinker since The Avengers 2 will follow and make everyone forget(See TFA).

But with Iron Man out of RDJ and Thor never picking up much traction, Cap might be their only winning series left and thatwhen you'll start seeing stinkers.

#31 Edited by Superguy1591 (3200 posts) - - Show Bio

If they keep to their successful formula, not anytime soon. But all formulas run stale, GOTG won't be the stinker since The Avengers 2 will follow and make everyone forget(See TFA).

But with Iron Man out of RDJ and Thor never picking up much traction, Cap might be their only winning series left and thatwhen you'll start seeing stinkers.

#32 Posted by MaccyD (3939 posts) - - Show Bio

I doubt GOTG will be the failure with its current star lineup.

#33 Posted by kcjr (275 posts) - - Show Bio

I'm worried about Guardians. I believe it may flop because these characters aren't known by the general public at all. Hopefully people will see its a Marvel movie and check it out. I also hope it attracts the usual action/sci-fi movie fans.

#34 Posted by JulieDC (898 posts) - - Show Bio

Anything is possible. Unfortunately, it may have little to do with Marvel or Disney. Since there are other companies making superhero movies, all those companies have to do is put out a terrible movie and it could have the potential to turn away moviegoers from all films.

#35 Posted by Night Thrasher (3666 posts) - - Show Bio

Simple answer...In due time it's bound to happen. It's the law of averages. Eventually one of these movies will flop, whether it's sooner or later, I would bet my money on later rather than sooner.

To answer other questions/statements in this thread. Iron Man was a household name before his film. He just wasn't the most popular character at Marvel. Iron Man would be the equivalent of DC's Wonder Woman in terms of popularity pre-RDJ.

Blade also wasn't a mainstream character before his film, but the franchise did nicely critically and financially. Given that success I see GotG as following a similar path.

#36 Posted by Alak (926 posts) - - Show Bio

Disney's $$$ + Marvel's name brand = they'll definitely make more money than they'll spend at the box office. Add in blu-ray/DVD and toy sales and it's guaranteed that all of their CBM projects will make some sort of profit.

#37 Posted by lightsout (1827 posts) - - Show Bio

@alak said:

Disney's $$$ + Marvel's name brand = they'll definitely make more money than they'll spend at the box office. Add in blu-ray/DVD and toy sales and it's guaranteed that all of their CBM projects will make some sort of profit.

This. Not that they didn't sell before, or that other companies don't sell super-hero toys well...but Disney's magnificent ability to market to little kids is a HUGE boost for Marvel. I was in the local "Disney Store" recently - hadn't been since I was much younger, and it was such a trip seeing all the super-hero merch.

#38 Posted by HumanRocket (7622 posts) - - Show Bio

GOtG is a big risk maybe the biggest risk tht Marvel/Disney has taken so far with comic based films. So far in their MU they have had success but ony using their big three characters. The next wave of films will include lesser known heroes so there is always that risk when you try to introduce these chracters to the audience. The risk is part of the process of making films. DC/WB haven't really taken that many risk in their films outside what? Catwomen ? So they have stuck with the Batman and Superman films but eventually they too will have to take the risk and expand to other characters. Will Marvel make a bad film? It's possible but it's necessary to take risk because all films are risk at some point.

#39 Posted by Rabbitearsblog (5834 posts) - - Show Bio

I think eventually they will have a box office failure if they didn't promote the movie enough or made the movie too terrible to watch.

#40 Posted by Wolfrazer (6388 posts) - - Show Bio
#41 Posted by The Stegman (23803 posts) - - Show Bio

I doubt Guardians will be a flop. It has a solid cast, is tied to the MU (which spells $$$ right there alone) and heck, just having it in the trailer, sent the song "Hooked on a Feeling" sales up 700%

#42 Posted by DoctorXander (1065 posts) - - Show Bio

I think they've been successful enough to this point that people will be watching their movies for a long time, they won't have a box office failure until the movies start significantly dropping in quality until people have decided they've had enough

#43 Posted by Deadgod (1300 posts) - - Show Bio

Maybe Antman

#44 Posted by lukehero (8047 posts) - - Show Bio

GOTG seems really risky...Antman seems risky as HELL...A Hero who could get joked on about his powers is very risky....I like Antman...but I'm not the average consumer that makes fun of heroes like Aquaman...

#45 Edited by MarlboroMan (1598 posts) - - Show Bio

I think that fall is going to be Ant-Man, he was a really bad choice for a solo movie. There are like at least 100 another more sellable characters than him.

#46 Posted by 14NC3 (1748 posts) - - Show Bio
#47 Posted by ccraft (5169 posts) - - Show Bio

I don't think we should judge Ant Man so quickly, they only announced the cast so far. With the casting the way it is now, I'm very optimistic, the casting is great so far imo. Plus the leaked video of Ant Man was awesome.

#48 Edited by Alertcircuit (177 posts) - - Show Bio

Didn't the Hulk movies not do too great?

#49 Posted by LyraFay (2519 posts) - - Show Bio

I heard somewhere that technically none of the MCU phrase 1 films (minus Iron man) made as much as money as Disney thought until The Avengers saved everything, Disney could've easily pulled the plug but they were saved and so we now we have risks such as GOTG and Ant-man but still doesn't mean they will succeed. The same thing is happening at DC/WB, while Man of Steel was a hit but if you inflate it, it made the same money as Superman Returns not exactly the numbers you expect when he was the original iconic superhero. So DC/WB are bringing back the hero they know makes them money, Batman and is reintroducing a hero people might have forgotten about, Wonder Woman. While its less of risk in some cases (Batman alone is basically the pull here) its defiantly a gamble.

#50 Posted by Oni_Bane (1581 posts) - - Show Bio