Unless there is a huge cultural shift, comics are here to stay in some format. In a consumerist world comics are a shining example in investments that WB and Disney will back almost indefinitely. What comics do is act like advertisements for the intellectual properties the companies own. Even though Marvel was was going bankrupt in the early millennium, that was also when Spider man was reportedly worth a billion dollars (taken from the Stan Lee "With Great Power" documentary). In essence, for the investment that WB and Disney put into making comics, what they are getting back in return is a solid and continuing presence in the market, building and maintaining customer loyalty, and also generating buzz and excitement for new products. With this in mind Marvel and DC can sell clothing, lunchboxes, toys, tv shows, video games, and movies. All that PLUS they get a revenue stream from comics themselves which is a huge distinction between comics and most other forms of advertisements.
Now the medium in which the comics are distributed will most likely change and evolve, but the "content" of the comic will still be made. All of this applies to manga and books (to a lesser extent) as well. The reason books are to a lesser extent is because they are not written with the goal in mind of making movies and toys out of them, but that they are most likely the ultimate product. With that said, it is easy to see why so many movies being made are based on books instead of being an original screenplay. It is because you already get a story that already has established a fan base increasing your odds for success already.
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