Ok to make a fair comparison I'll go ahead with DC. DC is very good at supporting their solo characters. They are not afraid to try out things. It's not all about just spotlighting what's popular in their movie verse . Examples: Katana, Constantine, Vibe, Phantom Stranger, Swamp Thing, Amethyst, Grifter, Pandora (notice they are also very good about pushing female characters), Booster Gold, Blue Beetle and many others. Yet Marvel is very bad in this department. Yeah they do have solo books (Hawkeye, Gambit). But man you know how awesome it would be to see ongoings for the likes of: Doctor Strange, The Vision, Namor, Storm, Spider Woman (and keep Bendis away from her!!!), maybe a western title, a mideaval time period title with The Black Knight, a Paladin ongoing.
Just build, diversify more and think outside the box. Their MAX line is a wasted ground where it should be more like Vertigo. What are your thoughts guys?