I read both, but if the upsides to reading trades aren't yet obvious let me explain some reasons why:
1. **Cheaper**
2. Chance to read a full arc in one sitting
3. No month long waiting between issues
4. Good indicator of how you like a character/storyline/creator. An arc, or collection of issues, is a much better way to make that judgement as opposed to just one issue.
5. It's packaged nicely and neatly contained in book form. It also looks good with a collection on a bookshelf.
6. No bagging and boarding
Personally I still love collecting monthlies for titles/characters/runs I particularly favor. For me nothing compares to the joy of reading my issues, caring for them and keeping them archived together to pull out whenever I want to read them again. Single issues display that quintessential element of comic book storytelling in being able to tell short, impactful stories. I think that type of storytelling can go unnoticed in trades as the goal is always to read and finish the arc (oftentimes in one sitting) rather than soaking in each issue and having a month to ponder and discuss it.
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