why did marvel start marvel now?

if they knew they were going reboot why make a female thor, falcon cap, etc? also whats the point in launching a new line if they were going to start a new one?

We don't know if they are going to reboot now. From everything that has been released, the universe might be ending and remade, but all the characters and their histories are not being rebooting.

Money.

Probably to ease into the transition.

It's not really a reboot anyways, is it? It's just a merging of universes.

It's all about the #1s! These days, it seems like Marvel can't go very long without restarting a title with a new one of the same name.

Money making schemes

Pretty much.

#1 issues always result in a sales boost.

Also is not as daunting for new readers

Because