I was on eBay and I remember hearing there was a new Emma Frost figure out, so I look it up and it's like 40, 50, or 60 dollars even out of the package! I saw a 6 inch Black Widow figure for $124, I look up the Spiral figure and you can't find it for less than $50.
Why do Toy companies not just make more? Most likely, these sellers went out and bought a somewhat hard-to-find figure for like 15-20 dollars then they sell it for 4 times the amount. It seems like a scam and in some cases (like Spiral) there are plenty of others up for sale so it's not an "exclusive".
Emma Frost came out very recently for an affordable retail value now she's like 60 bucks!