Vertigo is much better because they don't have to worry about Canon and even deal pretty good crossing over into the regular DCU: Swamp Thing, Constantine and even Sandman. Would loved to have seen Cassady from Preacher show up at Guy Gardner's Warriors bar 'tho.
Vertigo. I don't really read MAX but I love Vertigo.
The eff is MAX? I guess that means Vertigo.
MAX is Marvel's "Mature Reading" branch. It's within Marvel continuity, just has cursing and sex and more killing.