Talking about superhero franchises that are decade long money machines, here. Of course I'm not talking about actual stories with a beginning and an end.
So mainly DC and Marvel. When was the last time that you saw a superhero die and you went "Oh my God! He/she's dead? I can't believe it? How will the other characters do?"
I'm talking about that time you said that instead "Oh, they made him die? Wonder when he/she will come back."
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