Well,I was looking through some DC titles for the past weak and noticed a common but great "mistake" amongst them!
LACK OF DIRECTION of course mediocre writers/artists are a problem too!
Most DC titles lack general direction and goals.Look at BLUE BEETLE,MISTER TERRIFIC.Both of them canceled titles which lacked general direction.The protagonists felt like they wander aimlessly making the book boring.
Another example is GREEN ARROW.Maybe one of the most popular DC heroes!Still his book is bad,PLAIN,SIMPLE BAD!No offence to the writers but i speak the truth!Since issue #1 Green Arrow was a bad title.The protagonist was just a brawler with no personality.I mean there wasn't even a pattern, a motive behind the story arcs,no goals or fallouts,simple fights with enemies who spawn out of nowhere.GA himself lacked motivation.Even in the origin issue (issue #0),GA was uninteresting.SUPERMAN was another title which suffered the same fate before Scott Lodbell took over!
Another title which has lost its goal is BATMAN&ROBIN.B&R had a great start with an interesting arc which filled the purpose and goals of the book,the releationship between BATMAN and ROBIN,after that B&R lost it since we barely saw this two together.
Let's see the other side now(THE DARK SIDE :-P):"The MOST successful DC titles"
- WONDER WOMAN
- GREEN LANTERN
- SWAMP THING
- ANIMAL MAN
- ACTION COMICS
- JUSTICE LEAGUE
All of them have a goal,the story arcs have a natural progression and leave an imprint of their existence,the characters feel alive,full grown personalities (OHH shut up JL haters i am trying to make a point here).Yes,the creative teams of the successful titles are great,i get it but don't forget that CATWOMAN had Judd Winnick a very good writer,SUPERMAN had George Perez,Nicola Scott,Keith Giffen,Dan Jurgens and still lacked interest.