Audience-Alienating Premise
Some shows never stood a chance. Not because they're bad, but because the very concept scared people away. This is the Audience Alienating Premise. An idea that could be cool and could even make a fantastic show, book, movie, video game or comic, and may very well have, but which instead dooms the work from the very start due to the mere concept being a difficult sell. Sadly, due to how it "sounds", many people won't try it out.
This can play out in the inherent struggles with trying to get people excited with niche genres (horror films with Squick and Nausea Fuel), foreign material that doesn't translate well (comedies with puns based on the native language), genres that were killed off some time ago (blaxploitation can only exist today in parody), adaptations of an existing property with a built in stigma (Peter Pan is for kids because of the Disney movie), trying to appeal to too many demographics at the same time (making only that part of the film intelligable to its target audience) or the execution itself takes things in an unexpected direction.
Note that this is not a judgement call on the work itself. Marketing itself can be entirely at fault, trying to sell it as something more generic when it has plenty of other qualities to offer. Sometimes attempts to mimic styles popular from other cultures comes off as too different for audiences to understand and appreciate, even though it is a fine example of that genre in its own right. In many cases an oddball work is shunned on release only to become a Cult Classic, often being either Vindicated by Video or Vindicated by Cable. Simply having an off-sounding premise doesn't immediately qualify for this trope, as sometimes a movie inspired by 1930's pulp space adventures or psychedelic rock with horror themes ends up being wildly successful anyway.
Log in to comment