Image Comics - Secret Identities - what happened

Late last year Image was promoting the hell out of this new book with an on-line campaign with its characters, but then promotion for it died and I didn't even realize the first issue was out until I walked by it at shop last week. I picked it up and will give it a few more issues before I decide, but I didn't see a review on the vine is this book already DOA?

This is out already? I did not know this.

@shadowswordmaster:

Exactly my point!

Depends on the specifics of the contract I suppose, but usually Image doesn't handle publicity for the books they publish, that's up to the creative team, Image only handles production costs. That's what I've heard anyway.

Also, plenty of sites reviewed this issue: http://comicbookroundup.com/comic-books/reviews/image-comics/secret-identities/1

I was under the impression that Image doesn't promote comics, the creators do.