im not positive but there has been a wide expansion of geek exceptence in the world to a point of excepting that everyone is a geek about something. whether the (as you put it) "Meathead" sports guy who really gets geeky about sports (sometimes able to spout off strings of statistics) or something as simple as a "Days of our Lives" geek. So by that theory it could be just a broader version of "May the 4th be with you" or that other Star Wars Fan Holiday whose name I forget.
but looking at the website (i assume Geekweek.com is it) it looks like a forum dedicated to.... everything (traditionally geeky that is, I notice the absence of beer, and tabletop games)
and checking youtube (where the news articles lead me it seems geared towards classic geeky fan stuffs and science. which I find cool since I think science needs help in keeping people involved in it in their studies.)
andI also found that this isn't that new. its stretched back at least several years now.
so there you have it. a harmless celebration about being geeky that almost seems like a "Geek Heritage Week". (except Beer geekyness is absent, cause we can't promote the idea since kids might be watching??? ok that part sucks)
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