I'm not sure if the thread title is quite right, so I'll explain.
We are told that the majority of comic book readers are white and male, and that non-male and non-white characters will often fail to sell as well. A reason for this that I hear sometimes is that the characters aren't relatable to the majority, and that people prefer to read characters that are similar to themselves.
What I was wondering was, does anyone out there prefer to read about characters who aren't like yourself? I've never seen anyone say that they do, so I'd be interested to know if it ever happens. And if you do, are there particular reasons why?