I. I don't know squat this is just my imagination working for me.
II. New characters are harder to promote because it is a gamble on whether or not they will be highly popular. It is much safer to make a old character with a new persona than to make a brand new character.
Yes some of the loyal fans might hate it but all the loyal fans will give it a try, so for me at least it is a safer to reinvent a character than to spawn a new one. Plus, the common idea on why a character is unpopular is because he/she is a "ripoff' of another character, which is a added reason why reinventing a character is safer.
What should they promote DangerMan, a man who has no fear because he is blind and has radar who happens to be quite a optimistic character. Or should they promote Daredevil, like you've never seen before?
I can already imagine people thinking Dangerman is a terrible name, I can already see that people would be calling Dangerman a "ripoff"/clone of Daredevil.
III. I think it is fairly easy solution for people who dislike something, stop buying/supporting/caring. Lets say for example lil WAYNE, I can love his music from Tha Carter I to III but hate his music from Tha Carter IV, all I have to do is not buy it.
That's just me though.
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