It's hard to pick one, but the most impactful four are definitely J.M Dematteis (Kraven's Last Hunt, Death of Harry Osborn), Roger Stern (Hobgoblin, The Boy who Collects Spider-Man), Dan Slott (New Ways to Die, Last Legs, Big Time, Spider-Island, Ends of the Earth, Superior Spider-Man), and Bendis (Ultimate Spider-Man, Spider-Men). I also have to give a shout out to Gerry Conway (Death of Gwen Stacy, the introduction of the Punisher, and the first Ben Reilly saga before it became a mess).
Ultimately, and I really hate to ride the bandwagon, but I have no choice, I'll have to go with Dan Slott. People seem to only reference Slott's more recent run, when he has been writing Spidey for a while before that. He is one of the writers who helped guide and re-establish Peter in the Brand New Day Era, adding new villains and supporting cast members.
What exemplifies Slott's run is that, he allowed Peter to do something most writers are afraid to do, he allowed Peter to grow, as a person and as a hero, while maintaining the core values that made him popular in the first place. Look at Slott's run alone, and see how far Peter has come along. And weather you like the guy or not, there's one thing you can't deny, he's one of the top 3 most daring Spider-Man writers ever, willing to go places others wouldn't (the other two being Dematteis and Conway).
His run featured Spider-Man becoming a think tank scientist, Flash becoming Venom, hooking up with Carlie Cooper (who was given more depth as a character), Peter announcing that while he's around No One Die, re-establishing villains like, Doc Ock, Sandman, Hobgoblin Alistair Smyth and the Scorpion, the introduction of Anti-Venom, the return of Norman Osborn to Spider-Man comics (twice), establishing Spider-Man as a major member of the Avengers, and finally who could forget Superior Spider-Man. Not only did Superior add new found depth to Octavius, but it also showed how much Peter's core values as a character have made him different than others, and that he is not just another colorful super-hero, he truly is a unique character, the one and only Spider-Man that can never be duplicated.
I don't think he's ever had an extensive run on the book, but Joe Kelly has written some incredible issues. First one that springs to mind is the Rhino issue of the Gauntlet.
I was wondering when someone would bring up Joe Kelly, even though it was only a 2 part story that took place in the middle of the Gauntlet saga, the Rhino story is one of the strongest SM stories I've ever read, it re-defined the Rhino and added a new sense of tragedy to Peter himself. He also wrote American Son, a very powerful story involving Spider-Man and the Osborns, and how Peter is dealing with Norman's Dark Reign, and it featured Spidey fighting Bullseye, Venom, Iron Patriot and Daken.
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