Disney brought both for around $4 billion, I think in terms of movies the MCU will make more money than the new Star Wars movies. I can see Avengers 2 making more than Episode VII. But in terms of money made from merchandise Star Wars has Marvel beat and only the merchandise from Spider-Man comes close. They're about equal in terms of fame and iconic characters, Spider-Man, the Avengers, Fantastic Four, X-Men vs Luke, Han, Leia, Chewbacca, Vader, R2D2, C3PO, Jabba the Hut etc.
Which brand do you guys think is bigger?