Sanshiro is a Judo master that tracks down and punishes those who do not play the Sega Saturn. His name sounds similar to the phrase "You must play the Sega Saturn!" (セガサターン、シロ! Sega Satān, shiro!?) as well as "Sega Saturn, White" (セガサターン、白 Sega Satān, Shiro?), a reference to the new white color version of the Japanese Sega Saturn which followed the original gray version.
Sanshiro lives as a hermit high on a mountain, devoting his life to intensive Sega Saturn training. He trains physically every day by carrying around a giant Sega Saturn on his back and punching buttons on its giant controller, as well as mentally by breaking stacks of blocks with his head. His intense training has resulted in his ability to make people explode twice by throwing them, which he does with ease. He also frequently visits the city to seek out people who are not playing the Sega Saturn, and harshly teaches them a lesson. Sanshiro is a serious man with a firm sense of duty, who believes that playing video games is one of the most treasured activities in life.
The character became very well known in Japan, and helped make the Saturn successful in that country. When the CD music single was released, it sold more than 100,000 copies.
When the Saturn was phased out and the Sega Dreamcast released, Sanshiro's end came in the form of a commercial involving a missile directed at the Tokyo headquarters of SEGA, implied to be launched by Sony and Nintendo. Sanshiro heroically jumps off the roof of the building, onto the missile, deflecting it into the atmosphere while riding chanting out "Sega Saturn Shiro!!"
In 2013 he got back from Space and show missiles and the space are no match for SEGATA SANSHIRO!!!
Theme:
The solitary man who devoted his soul to the way of games
Today, he comes again
He will punish those who do not play seriously
Their battered bodies will never forget!
[chorus] Segata Sanshiro, Segata Sanshiro! Sega Saturn... shiro!
They play tennis, sing karaoke, flirt around in clubs...
Are there not more serious tasks to be done?
Those who do not play maturely
He questions them deep inside their hearts
Segata Sanshiro, Segata Sanshiro! Sega Saturn... shiro!
(voice of Segata)
Youngsters... is there something in your life you are completely devoted to? Something you sink into so deep you put your life on the line? You must play Sega Saturn! Play... until your fingers break! Until your fingers break!
Even if they chase after sex, that petty pleasure
Their soul will remain hollow
Those who do not immerse themselves to the extreme in gaming
Will find their bodies beaten harshly!
Segata Sanshiro, Segata Sanshiro! Sega Saturn... shiro!
The white clouds floating on the great blue sky
And the boiling red bloodshed in fierce gaming
Those who give up halfway through
Their battered bodies will never forget!
Segata Sanshiro, Segata Sanshiro! Sega Saturn... shiro!
Segata Sanshiro, Segata Sanshiro! Sega Saturn... shiro!
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