You ask a tricky question, if Marvel and DC suddenly put all their resources and effort into putting out the highest quality of stories possible, the comic industry would radically change overnight, most likely to an extent both companies would lose a lot of money and go bankrupt. Its like asking if McDonalds should start producing better quality of food, then them trying to sell 20 dollar gourmet burgers of the highest quality. Basically a balance is required and most important thing for them to consider is what people will buy, not how valuable do we make our product. Writers, editors will want to make a valuable product, but within their resources and budget.
An even easier question you can ask yourself, is whether your tastes in comics and perception of quality corresponds with the general "average" of other readers buying the same books as you, or whether as you get older, your tastes get more refined and critical as you learn and understand the medium better and you are exposed to more variety of stories and quality. I myself think the quality of comics is better now than ever before, but thats mostly due to technology, the evolution of the medium and the idea that smaller indie series can survive a bit, books like Saga out there, Marvel puts out a lot of variety too, because they know audiences are larger but not in a way they can exploit with big titles. There are books they know will appeal to a casual audience (Uncanny X-Men, Avengers), those that might not (Superior Foes of Spider-man, Elektra) so some books have creators that write the sort of story I appreciate. I do find some stories repetitive and a bit dull, but usually those books earn big sales, and at Marvel and DC? Those books may be helping the smaller books stay afloat. Then again, indie comics always have a lot of underrated good quality books.
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