I believe that there is an unrecognized bias towards females in comics and other popular media that goes unrecognized due to the fact that it comes not from what is on the page or screen, but rather by what is omitted. This occurred to me when I was re-reading one of my favorite comics of all time the other day, "Whatever Happened to the Man of Tomorrow?" It is Alan Moore's take on how to end the Superman saga. In it Superman gives up his career as a hero and settles down into a life of domestic tranquility, focusing on his new roles as a husband and father. I then wondered what would happen if there was ever a similar tale entitled "Whatever Happened to the Amazon Princess?" and how such a story could play out. I instantly realized that it could never end with Diana retired from adventuring to become a wife and mother. Such a tale, especially if written by a male author, would be met with immediate vitriol for not being "empowering" to women.
This of course is a gross double standard. Even non-powered females who previously played roles as the male's love interest now must be portrayed as self-sufficient and possessing considerable physical prowess. "Grounded" made it very clear that Superman needs Lois as his rock and foundation, but she could get along just fine without him. In the New 52, Jor-El's wife Lara is not only his intellectual equal, but superior to him in combat, having served in the Kryptonian military's special forces. Popular culture in recent memory has begun to broadcast a clear message to female consumers: "It is not acceptable to be a traditional housewife and mother; anything less than equality with, nay, superiority over, your male counterparts is tantamount to a betrayal of your gender."