..Shazam is a great character, but will always be over-shadowed by Superman. Heck, DC Comics even sued Fawcett comics back in the day, as they saw Shazam as a Superman rip-off. Having bought the rights they have then spent decades doing next to nothing with the character. Even lost the rights to the name Captain Marvel, to Marvel comics, stupid fools. Fact is, Shazam has almost identical strength, speed and so on to Superman, its just that his powers are magic based. DC haven't seemed to know quite what to do with a super-hero who is so similar to their most iconic Super-hero. Also captain marvel was always a bit more innocent, fun and perhaps cheesy in its day than modern characters. So doing a movie with Shazam may prove problematic.
On the other hand Black Adam has become a very popular bad ass character, going from outright villain to anti-hero at times. With the rock being rumoured to be signed up for a DC film and bearing more than a passing resemblance to Black Adam, do you think DC will actually not bother with Shazam and just do a Black Adam movie?
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