It's the movies. Lots of new people got into marvel through the movies. That phase 1 was the shit. Iron Man.
Then they went and got Star Wars via both being owned by Disney. Disney is a multi-billion industry and great at marketing.
Scott Lobdell doesn't mess they're Franchise up.
They've always marketed MORE characters than DC has backed. Of course the fan favorites get that extra push I.E. Spiderman. But they always used the vast character, let the readers choose their favorite- approach.
DC on the other hand goes and makes another justice league book, with the corny "America" title stitched to it. (Jla). I loved n52s Jla team, the one the AMERICAN govt put together to counter the league. Point being they could've made a doom patrol series. Batmans not going anywhere. Neither is Superman honestly. They give off the vibe WW is on their level of fan favor when she's not. Could easily push more woman out and then through story telling let it be shown why people can consider her top notch. Then you'd have more characters known with more sells.
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