Preview: THOR #7

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killraven4334

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@killraven4334 said:

dude you need to stop doing drugs, wench thor has dropped like a stone in sales, its pretty pathetic really, her first 5 issues pale in comparison to the JMS run, over a 140,000 issues less sold than male thor vol3 compared to female thor v4, there are plenty of threads about it, should we all praise aaron for a subpar run because he mutilates years of comic canon to force a pr stunt down our throat?

OK, seriously, do you know anything about actual sales statistics or are you just looking at the "140,000" number and hoping nobody will actually examine what you say?

Let's bring things down to reality. Here are Thor Volume 3 first 5 issues, and Thor Volume 4 first 5 issues, but also the Thor Vol 1 600 run that started right after Thor Vol 3 ended, Also throwing in Vol 2 and God of Thunder.

Thor Vol 3 1$2.99165,267Thor Vol 4 1$3.99150,862
Thor Vol 3 2$2.99108,602Thor Vol 4 2$3.9989,131
Thor Vol 3 3$2.99109,930Thor Vol 4 3$3.9972,563
Thor Vol 3 4$2.99106,503Thor Vol 4 4$3.9969,497
Thor Vol 3 5$2.99101,490Thor Vol 4 5$3.9969,513
Thor 600$4.9996,700Thor:GOT 1$3.99110,443
Thor 601$3.9979,620Thor:GOT 2$3.9965,533
Thor 602$3.9969,541Thor:GOT 3$3.9955,547
Thor 603$3.9965,210Thor:GOT 4$3.9950,478
Thor 604$2.9961,608Thor:GOT 5$3.9951,861
Thor Vol 2 1$2.99134,677
Thor Vol 2 2$1.99100,607
Thor Vol 2 3$1.9981,314
Thor Vol 2 4$1.9978,246
Thor Vol 2 5$1.9974,237

First off that is not "pretty pathetic." Volume 3 was just abnormally high. Actually one could spin it that the first 5 issues of Thor Volume 4 has earned Marvel more money than the first 5 issues of Volume 3. And that's also not even factoring in digital sales. And Thor Vol 4 is very popular digitally. It's consistently in the top 5 sellers when it comes out, and during the BOGO sale comixology had last month for marvel, comixology released the best selling items of that time period:

  1. Silk #1
  2. Star Wars #2
  3. Darth Vader #1
  4. Star Wars #1
  5. Ms. Marvel #12
  6. Ms. Marvel #11
  7. Ms. Marvel #10
  8. Thor #5
  9. Ms. Marvel #9
  10. Thor #4

We already know Ms Marvel is a huge Digital success, selling as much digitally as she does physically, and Thor is usually right next to Ms Marvel at the top of the Top sellers on comixology when they are both out.

Pushing digital out of the way. Let's look at the "pathetic" sales numbers. That pathetic Thor #5 last month was the number 11 best seller for the month (first time out of the top 10). most of the top 10 were number 1s and Number 2s (the 2s were both Star Wars books). Those that weren't 1s or 2s were Batman #39, Amazing Spiderman #14 and #15, and Justice League #39. Sooo the only not brand new books outselling Thor out of all of comicbookdom are Star Wars, Batman, Spider-Man, and the Justice League? Gee, that is pathetic.

In reality, Thor Vol 4 is selling very well. The decline rate is pretty standard among comics, and the digital sales are waaay above standard. So, yeah, people like you and @winter_kills: can make statements about the readership dropping without examining details all you want. But reality remains reality.

@killraven4334 said:

Thor isn't worthy of the very hammer his life force was bound to in order to repair? or are you just a bandwagon liberal who knows nothing of thor and is supporting the wench of thunder for no other reason than her being a wench? she has no reason to talk like thor, no reason to act like thor, she has no personality of her own, shes literally the worst way to introduce a female character, Thor has been Thor for thousands and thousands of years, this witch has held the hammer for all of 5 minutes, so sit down and shut it, comicbook men are talking

Soo... is repeatedly calling her wench and witch, and using the line "men are talking" supposed to make you sound like you're not "Misogynistic, immature and narrow-minded?"

Also, I'm not even sure you read Thor... She uses Asgardian speech patterns, but she doesn't act like He-Thor, or even have remotely the same personality. He-Thor is all about expressions of dominance and strength when speaking to enemies. Thor is more about mockery and baiting. The tone is very different. Their tones and behavior are different for everything else as well, but I suppose if you don't actual read what's being said and just look at the font or use of thy and thine, then sure. Exactly the same.

Actually no you can't make that argument because the JMS run still made more money when you adjust for inflation, and since digital sales where not available for the JMS run you can't really use those either, and lets not discount the Oprah factor either, which is an unheard of advantage for a comic title that has never before seen more publicity and hype.

Actually the point is to refer to her as classic thor would, but since you didn't manage to get that I am going to just go ahead and lump you in with all the other bleeding heart bandwagon fans of female thor and give your opinion all the consideration that it deserves.

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GalacticFork

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#52  Edited By GalacticFork
@killraven4334 said:

Actually no you can't make that argument because the JMS run still made more money when you adjust for inflation, and since digital sales where not available for the JMS run you can't really use those either, and lets not discount the Oprah factor either, which is an unheard of advantage for a comic title that has never before seen more publicity and hype.

You see, the existence of digital sales affects comparing raw physical sales numbers in its own ways, just as inflation affects comparing raw cash figures in its own ways. My point of bringing in raw cash into it was to shine light on the idea it's also not truly accurate to compare raw numbers when there are digital, to raw numbers when there weren't digital. Add in your "Oprah factor", which translates mostly to digital, similar to Ms Marvel which is used as a major digital success story, selling her first issue more digital than physical (first issue was 75k physical by the end of the year). So simply comparing today's to 2007 is kinda silly.

Also! You are using the best selling Thor series in 20 years (the longest we have solid data), as "par," calling the current run "sub-par." So that means Thor is pretty pathetic in general if for only a year and a half in the past 20 years could it even reach par. Another factor you aren't considering was that the JMS run came 3 years after the previous Thor run (aside from 2 mini-series set in the past). This was the return of Thor after Ragnarok, and there was hype among comic fans.

There is also the market at the time. If you look at the rankings today compared to then, the number 10th place was usually around 90k to 100k, compared today's 70 to 80k. The current run's placement in sales has been 3rd, 6th, 5th, 8th, 11th, and 11th. JMS's run was 1st, 6th, 5th, 4th, 5th, and 4th. And that's without marvel flooding the month with issue #1s and Star Wars the way it has the last 3 months. As I mentioned, the current run is being outsold by Star Wars, Batman, Spider-Man, and the Justice League, while Vol 3 was being outsold by the Avengers, Spider-man, and the Justice League.

By just comparing raw numbers in two different market environments, you're basically comparing apples to a critique of French art in the 17th century. And it's odd you keep insisting on comparing it to the JMS run when the Thor: God of Thunder was immediately before it and within the same market environment.

@killraven4334 said:

Actually the point is to refer to her as classic thor would, but since you didn't manage to get that I am going to just go ahead and lump you in with all the other bleeding heart bandwagon fans of female thor and give your opinion all the consideration that it deserves.

OK, so, you were trying to sound misogynistic, immature and narrow-minded? Thanks for clearing that up.