Internet feminism universally relies on the No True Scotsman fallacy. Every internet feminist claims to adhere to some sort of flawless feminist ideology, which you cannot prove is false, and they declare that either "no real feminist thinks that" or that "only a few radicals think that." No amount of evidence to the contrary can dislodge such people from their claims.
If you give them the benefit of the doubt, it is because they are "casual feminists." They only know the term in a very general sense, and they do not actually do anything about it. They naively assume that anyone claiming to be a "feminist" is just like them, and who wouldn't support equality? In essence, they still believe that "feminism" is synonymous with first-wave (original) feminism, but it isn't.
If you don't give them the benefit of the doubt (and you often shouldn't), it is because they are disingenuous at best and dishonest at worst. Second-wave feminism bred radicalism and advocated for destroying institutions that it saw as supporting the "patriarchy," but, ironically, the "second wave" just co-opted the supposed "patriarchy" by swarming academia, the media, and politics. Despite their success actually proving much of their claims were bogus, they used their power to continue pushing radicalism and claiming oppression from Ivy League schools, major media platforms, and so on. That gave rise to the third-wave of feminism, which started in a privileged position, retained the radicalism, and then decided the privileged third-wavers were still being oppressed somehow.
It is usually simple to tell a naive "casual feminist" from a disingenuous third-waver. The former will not know any of the jargon commonly found in "gender studies" departments and will discuss feminism in only very broad strokes w/ no deeper knowledge of the subject. A third-wave feminist will discuss things like intersectionality, male privilege, will often gripe about anyone advocating for anything other than a female-only perspective, and will have a signature smugness that is hard to miss. The third-wavers typically will also advocate for other radical ideologies that were all born out of the same cultural Marxism of the 1960s (gender theory, critical race theory, queer theory, &c.). Now, you should not assume that they all have academic credentials because most do not, and these supposed "experts" learn their talking points from tumblr, wikipedia, twitter, and similar "sources." Accordingly, when asked about things they cannot explain away, they will smugly fall back on the No True Scotsman while demanding nebulous evidence of something knowing they will dismiss anything and everything anyway as "irrelevant" or "lies."
Marvel actually has a lot of what pejoratively are known as "social justice warriors," who apply the same nonsense to gender, race, sexual orientation, and whatever else. They openly push things like gender-bending, race-bending, sexual orientation-bending, and so on. They demand "diversity for diversity's sake" in contravention of the free market, and they assume anyone who disagrees is racist, sexist, homophobic, and whatever else, which is just a way of bullying people into being quiet.
The She-Thor nonsense is a classic example. People rightfully point out continuity errors, plot holes, and question the reasoning behind using an established brand to push nonsense about "needing more female characters" without, y'know, creating more female characters. You end up with She-Thor, black Latino Spider-Man, Muslim Ms. Marvel, black Captain America, and so on. Why? Because they indeed have an agenda about being "diverse" and showing that "<insert identity> can be heroes too." It would be too much work and too financially risky to create new characters that the market may not support, so they shoehorn it all into established brands.
The real kicker is that they will often rabidly deny the sociopolitical ideology motivating it all, but the powers that be give it away every time by using the buzzwords, speaking about the need for more diversity even if it doesn't represent the actual audience demographics, and so on. They count on casual ideologues to believe shallow excuses about "changing demographics," or "little Sally in Chicago wrote us a letter asking why none of the heroes are trans, gay, and African-American like her, so we're making Wolverine into a trans, gay, African-American woman." That is the only way they can push their ideology of unrepresentative and forced "diversity" in the name of pushing sociopolitical ideology in the real world. In essence, it is all propaganda meant to trick the audience into thinking a certain way, and, if you pay even a little attention, the dog whistles are there for the real ideologues drooling for such things.
Some normal fans get the above, which is why they question it when their beloved icons are suddenly changed for no reason other than checking off boxes for identity politics. Would people care if Marvel had a new black superhero? No, not at all. Do people care that they use Spider-Man and Captain America as vehicles to push black superheroes for ideological reasons? Yes. Would people care if Marvel wanted a new book about a female Asgardian? No. Do people care about an inconsistent story fabricated just to have She-Thor? Yes. Those who get it know it isn't because them being racist, sexist, or whatever else. They'd probably stand in line for any new books about such new characters, but they want what they already love to be left alone. Those who don't get it are either blinded by their ideology, or they only pretend to not get it because it suits what they want.
tl;dr: Content creators, stop being so lazy. If you think there needs to be more <insert identity here> and there is a market for it, then create the new characters. Many, if not most or all, of the people opposing your current lazy, ideological nonsense would probably give the new characters a chance. Stop using beloved icons for your hack attempts to push your beliefs on others. Recognize that not all of your fans care about your political ideology, and many actually disagree with it strongly. They don't look to Marvel for lectures on social justice or politics. They want awesome superheroes fighting awesome villains in amazing stories with fantastic artwork. That's what they grew up with, not this current nonsense.
/rant
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