DC Comics is changing the face of the DC Universe whether you like it or not. The comics don't come out until Justice League #1 on August 31 and then the rest beginning on September 7. Readers have been voicing their opinions based on covers and solicitations for the first three issues. Many are excited for the potential fresh start while others are a bit skeptical over some the apparent changes.
With the state of the comic book market, it's really no surprise a move like this was made. I assume DC felt the need to give their books a boost. People have been talking about the relaunch. Having each series relaunch with a new #1 makes it more appealing to new readers. That's a good thing. On top of that, DC has even released a commercial. The LA Times' Hero Complex had the first look at it two days ago (but the 30-second video wasn't embeddable). This morning I saw an extended cut via Slash Film.
I'm not sure where the 30-second commercial will air but it is a great idea. Comic books do need more exposure. Think about how many people watch comic book movies, cartoons and even play comic book video games. Most of them don't read actual comics for various reasons. A commercial has the potential to remind people that all this superhero stuff is seen week after week in comics. There's no need to wait for the next blockbuster film or new season of an animated series.== TEASER ==
How is this attempt at a commercial? It's okay. Basically it has the look of a motion comic. There is some cool art and effects and I actually don't mind motion comics. I did find this approach a little odd since Dan DiDio, DC Comics Co-Publisher stated he wasn't a fan of motion comics at San Diego. The choice of music felt a little generic but I kind of liked that as well. It's clearly attempting to give the whole production an edgier feel and says that this might not be your father's (or grandfather's) comics.
I would love to see more commercials. It was brilliant that there was an ad for Green Lantern trades at the very end of the movie. But that is something that should be at the beginning of movies with the other trailers. A commercial could easily be attached to movie prints, forcing theaters to show them. Hopefully we will see more of them. They should also appear on an DC animated movie Blu-rays and DVDs. Why not throw one on the next home release of a Harry Potter or similar genre-type movies?
This might not have been the best attempt at a commercial but there is so much potential here. If the decision has been made to finally try reaching out to other types of audiences, regardless of how we feel about some of the changes, we need this to be a success. Comics have been floundering with sales at a pathetic state and if this can bring in new readers, I am okay with seeing some minor changes occur. Of course once the new #1s start coming out we can make our official decision over all of this.