There is an interesting debate about popularity. Captain america, had a tv, which was short lived i think in the 60's and recent movie, and animated series, Hulk had a very popular Tv show, 2 very popular movies, and part of several animated tv shows and animated movies, Spiderman had his amazing friends tv show, amazing spiderman tv show, 3 very popular movies with one on the way, not to mention cameos in xmen, ff4, and recently the avengers comic. Wolverine is only popular due to the flooding of the market, he was in almost every major marvel book, all x-men animated series including his own animated series, the recent movie, not to mention video, Ironman 2 very successful movies, 3 animated tv shows, Storm has been shown in 4 out of the five x-men movies, 4 animated series spanning from 1992 till currently, has been a member of ff4, x-men, and Avengers.
I'm not including all of the video game spots for these characters but if you ask me, Ironman, and Cap, are kind of lacking in exposure, if you're just going by popularity.
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