@Hiddensix: Ultimate Osborn rarely makes use of any Prep. He is more a mini Hulk (Strength, Durability, and Healing) that throws out Plasma Fireballs via fist.
I give it to Urich both times as he can Fly and Laugh Ultimate Osborn into a Decapitation.
I agree with that for round 1 as Osborn won't touch Phil if he doesn't want him too but Ult Osborn does have a healing factor. I think in round 2 as its a confined space he could probably resist the pain long enough to close in on Urich.
Based on average showings, I don't think the laugh is a big factor. Its most impressive showing was disabling Peter in their first battle, and although I cannot remember whether the reverbrium enhanced the laugh in that particular instance, it did not play a critical role in his battle with Venom--despite that being a weakness of his--nor his recent battle against Kingsley, nor his recent showings against Peter.
I also tend to think Phil's flame sword won't do anything here when you take into consideration Goblin's invulnerability to fire-based attacks. Coupled with Goblin's incredible durability, I just don't think this is a matchup that Phil can win.