I was going to make a whole big essay just now convincing the many people who would doubtlessly roll their eyes why I think now is a good time for Sam Wilson to get his own series to get his own ongoing series.
Honestly, I can't do that. All I can do is say that now is probably the best of all times to release a Falcon book because of Falcon's increasing presence, and growing importance to Marvel's Cinematic Universe, the comics, and even television. They should do the same thing they did with Hawkeye; They released an awesome Hawkeye book fresh off the success of the Avengers movie, and it is popular.
Falcon is starting to be everywhere in Marvel now. He's on the main Avengers, he's going to be in the new cartoon, and in Cap's sequel movie in 2013. Now is a good time for someone to pick up the slack, and release a book. I know Marvel can do it. If they are unsure of sales, just slap an "Avengers" logo on the front. I know Marvel has amazing writers and artists. More than enough to help flesh Sam Wilson out and help him become more than "that guy" in the Avengers that can talk to birds.
Come on Guys, and Marvel NOW! Give him a chance. I think he has potential.