Emma Frost -- I think the character has evolved dramatically over the past 10 or 15 years. … There's so much going on with her thanks to Grant Morrison, Joss Whedon, Matt and Ed -- there's so much going on with her." Bendis stated Emma's will be the most controversial of all the costume designs. "It will still express who she is physically, because it's an important part of her, but it'll be who she sees herself as."
"Magneto is different in that he's made every mistake and wrapped himself around his villainous desires and been a selfish father and just done wrong. … They get to a certain age and realize, 'I'm the asshole.' … He didn't do right by his kids and he's trying to do his version of it with Scott and Emma and all them. It's more about that than Magneto giving Scott villain tips."