Is DC Reviving the Comic Book Industry?

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Posted by inferiorego (24714 posts) - - Show Bio

There's been quite a few problems within the comic book industry over the past decade. Sales are falling, and a majority of the reason is because of two very different reasons: disinterested readers and people downloading comic books illegally. It's no secret that things aren't doing as good as they should be. The system needs to be fixed before it's too late, and DC comics took a HUGE risk by revamping all of their books in order to bring new readers.

August 31st was a landmark day for comic books and DC comics. Justice League #1, the first book of the new 52 revamped DC books, was released and hit some record numbers. The new 52 took heavy criticism from press and fans alike, but the actual release of the book has made the vast majority of naysayers come around. How big was this launch, and how did it affect retailers?

Today, DC's The Source released some more info and numbers on Justice League's impact on the world of comic books. Not only was Justice League #1 the best selling book of August, it was the best selling book (so far) of 2011:

With a first printing exceeding 200,000 copies, JUSTICE LEAGUE #1 was the highest first printing of any DC Comics’ title since 2006′s JUSTICE LEAGUE OF AMERICA # 1 by NEW YORK TIMES bestselling writer Brad Meltzer, Ed Benes and Sandra Hope.

Not only that, but it's the first book to break the 200,000 with a first printing since Amazing Spider-Man #583, according to the numbers on The Comics Chronicles, and that needed the power of an Obama fist-bump to get people to buy it. The second printing on this book is also already sold out, and now, the third printing is on sale.

Justice League is one of ten books to have first prints of more than 100,000 copies, and aside from that, there's more sell out news:

All 13 of the Week 3 titles from DC Comics: The New 52 have sold out from Diamond in advance of publication and are going back to press, including BATMAN AND ROBIN, BATWOMAN, DEATHSTROKE, DEMON KNIGHTS, FRANKENSTEIN, AGENT OF S.H.A.D.E., GREEN LANTERN, GRIFTER, LEGION LOST, MISTER TERRIFIC, RED LANTERNS, RESURRECTION MAN, SUICIDE SQUAD and SUPERBOY.

Justice League #4 Cover

Right off the bat, this seems like a HUGE step in the right direction. From personal experience, working at the comic book store, it's been pretty awesome. When the boxes of Justice League issues came in, I thought that there was no way we were going to sell as many copies as we ordered, but when the comic went on sale, it was a madhouse, and we ended up selling out of the book.

It wasn't just dedicated DC fans picking up the book. Marvel and Indy fans gave it a shot, and they liked it, but more importantly, the book brought in new and old readers alike. I saw fathers, who haven't read Justice League in years, bringing in their sons, who haven't read Justice League ever, pick up copies. Mothers brought in their daughters. Guys who told me they'd never read a DC comic, ever, picked it up. It was this really cool moment, as a retailer, to see people excited for comics again.

Honestly, I haven't seen non-comic readers this excited for a book since the Amazing Spider-Man/Obama issue, and before that was the death of Captain America. It's been a really cool moment for fans of comic books, and the industry. Sure, it may be too soon to say this is great for the industry, but look at what the new 52 has done so far.

It's got people talking about comics again, and it's not just about someone's death. Sure, we've seen two iconic characters "die" in the past 10 years that really got people talking, Captain America and Batman, but after the death, no one cared anymore. People bought the single issue and left it at that. The new 52 may have be able to keep those new readers on the books. After Justice League came out, the next weekend, I saw those same people trying out Action Comics and Detective Comics. It may be true that not every new reader did it, but we are seeing repeat customers who haven't stepped foot in a comic book store in over a decade.

Aside from the new readers, the new books are extremely solid. There is a great variety of stories and genres to choose from, and in my opinion, the majority of them are great reads. Standing above all of them is Swamp Thing and Batwing. Sure, I enjoyed Action Comics, Stormwatch, Justice League and a few others, but Swamp Thing and Batwing truly stood out as books that were enjoyable and refreshing to the comic book industry. As a comic book reader and fan, as disappointed I was, at first, they were doing this, I am 100% behind the cause and loving what is going on at DC right now.

Whether you're a DC or Marvel fan, you have to admit that this is the "kick in the butt" that the comic book industry needed. Between reader disinterest and online thieves, watching the industry was like watching the best apple tree in town slowly wither because everyone forgot to water it. The new 52 is doing exactly what DC hoped it would do "bring new readers in." While I cannot say the "comic book revival is here," it seems like a start in the right direction, and frankly, DC is doing something, while others remain stale. Hopefully, it has lasting effects, and it keeps people interested for a long time as well. Do you guys think the new 52 is the start a new comic book revival?

Staff
#1 Posted by KainScion (2973 posts) - - Show Bio

marvel sure aint with all those events. i remember a time when they did 2-3 events tops a YEAR. now event this event that. everything will change but not really.

#2 Posted by BKole (501 posts) - - Show Bio

It's a bold move, but I'd consider it a revival of the Super Hero Comicbook Industry, rather than the Industry as a whole. Sure, it might open the door for some people to read Indies and stuff, but at the same time, it's not going completely bring everything back to life because they rebooted and started again.  
 
Good on them for doing a great job and selling their comics well, good on them for creating and crafting some great stories. I just don't think they're going to be the Comic Industry Messiah, is all.

#3 Posted by Spellca (102 posts) - - Show Bio

Marvel is killing its readers with events. DC is working on a storyline that isn't full of massive wars and chaos...I applaud them.

#4 Posted by StarKiller809 (1238 posts) - - Show Bio

Yes! I'm so glad they are doing well. DC Comics is going to be the best there is soon and I hope that a lot of people continue to read these amazing stories!

#5 Posted by TDK_1997 (14896 posts) - - Show Bio

I'm curious about this lasting much.But they have more chance than Marvel to make money.First because they won't have an event in the close months,second they are starting from #1 al of their famous series and third and last Marvel are making everything an event this days.

#6 Posted by TheCupcakeAvenger (66 posts) - - Show Bio

Well in here in Scotland, Glasgow to be more specific, they sold out all their copies of Detective Comics, and the guy behind the counter said they had sold the equivalent of two months worth in one day. So I think to some degree it is working. Batgirl was another big seller, but the smaller titles were still left in bulk, like Batwing and Green Arrow. A surprising one that had been left largely untouched was Action Comics. They still had like thirty issues left, and Batgirl had sold more than Supes did. 

#7 Posted by Billy Batson (58029 posts) - - Show Bio

Wasn't it obvious? :p 

BB

#8 Posted by Abriel (54 posts) - - Show Bio

Don't know about anyone else but it certainly worked for me. 
 
As I ranted about in the article on Marvel's newest upcoming event I am sick of the crap Marvel is pulling.  DC does events too but at least they are spread out and don't take up every single title.  The last one that did that was Blackest Night and that was years ago.  The one before that, Final Crisis, was a year or two before that.   
 
So DC drew me in because they are still doing stand alone stories and focusing on character development and not so much on the big events to try to boost sales by sucking in every title and creating new ones in order to force fans to buy all the companion issues.  Blackest Night had that sure but you weren't lost if you didn't buy all the spinoff books either.
#9 Posted by Daveyo520 (2447 posts) - - Show Bio

Well, I know they got me to spend money I was going to use on something else. It has been a while since I last had the money to buy a bunch of comics so I feel behind (lets see it was like around Batman and Robin #5) So it just became a bigger number of comics I have to catch up on. But they got me to go buy the new issues since I could start over. I am still going to buy all the Batmans and GLs I missed but I need money.

#10 Posted by Mr. Dead Pool (2625 posts) - - Show Bio

As long as DC still has Lobo I'll be happy. I'll be ecstatic if they bring back Hitman!

#11 Posted by ninjacommando (104 posts) - - Show Bio

The real question is, will it stay that way? It's one thing to get something hyped for the first few weeks, if something else if they can maintain it.

#12 Edited by SumoSlamMan (69 posts) - - Show Bio

I'm a Marvel and DC reader and I definitely can't admit that this is the kick in the butt the industry needed and I'm not really sure how I feel about this article.  I'd love to see some data that supports the idea that sales are falling due to disinterested readers and people pirating comics.  What's the total loss in revenue due to pirating?  Plus  I think it's way too soon to say that DC's reviving the industry, especially from a couple months of high sales that may or may not have been fueled by speculation, and personal comic shop experience isn't evidence enough to support that.  I'm hyped that DC books are doing well (Animal Man has been my favorite #1 so far) but the idea that a company spanning reboot might revive the comic book industry just seems like  a bit of a stretch right now.

#13 Posted by AMP - Seeker of Lost Knowledge (1221 posts) - - Show Bio

So far it's a new beginning and one day....we will see the old DC Universe back into the modern comics....
#14 Edited by Or35ti (1101 posts) - - Show Bio
@StarKiller809 said:

Yes! I'm so glad they are doing well. DC Comics is going to be the best there is soon and I hope that a lot of people continue to read these amazing stories!

You said it all right there man! Long live DC! I think this really a breath of fresh air in the comics industry. I was starting to feel that both of the Big Two publishers universes were getting really cluttered. Especially Marvel with all of the events and tie-ins that were crucial to follow the main story. That Justice League #4 cover looks sick btw, anyone know where I can find more December covers?
#15 Posted by chalkshark (1189 posts) - - Show Bio

It is way too soon to call this a success. As pointed out in the article, random issues of certain titles have hit these kinds of numbers in the past, only to have those numbers drop back down with the very next issue. Generating interest is easier than sustaining interest. If.. & fell I must stress that word... if  the second issue... than the third... than the fourth can sustain that level of sales, then there's cause for cautious optimism. My biggest concern is that a lot of the people buying these books are speculators, looking to turn a quick profit on re-sales of sold out books. According to my local comic shop, Batgirl #1 was already on ebay, & like sites, selling for $10 -$15 dollars, the day it was released in stores. I shouldn't have to remind anyone of how damaging speculators can be to the comics industry. 
 
 On an entirely different note...  Green Arrow #1 sold out of it's initial print run? Seriously? Outside of George Perez's ink work on the art, that comic was terrible.

#16 Edited by FoxxFireArt (3554 posts) - - Show Bio

Reviving the Comic Book industry is quite the dramatic leap, don't you think? A month hasn't even passed since they started these reboots.
 
I'm still questioning if this Reboot is really going to bring in all these new readers they are hoping for. For one matter, how are new readers even going to know about this? I'm still not that impressed by the Justice League #1 sales. Yeah, it sold out, but that's just because everyone has been making a big fuss about it.  It's similar to when news media is all talking about some politician or vapid celebrities book non stop. Then everyone is all surprised when it hits the Top 10 list on Amazon or something.
 
When all this media attention dies down, will they be able to keep these numbers. That would be more telling than a one month spike in sales.
 
Put this into perspective. In Japan, Once Piece Volume 63 that was released in August had an initial printing for 3.9 Million units. In under a week, it sold over 2 Millions. It broke the record for most manga sold in one week. This isn't a flash in the pan either.For the past two years they have been selling over 2 million for each released volume.
The US has three times the population of Japan, but even at it's best the US comics can only manage a fraction of those numbers.
 
Trying to make some claim that DC is fixing what has been failing for so long, and they would never do it again. That's an awful lot like an alcoholic saying they're three days sober and will never touch a drink again.

#17 Posted by turoksonofstone (13199 posts) - - Show Bio

Respect to DC for the "NEW 52" Television Ads, regardless of the DCnU's content it's good to see that kind of visibility for the medium. Bravo. 
(Saw the AD 4 times on BBCAmerica last night.)

#18 Posted by Enzeru (2954 posts) - - Show Bio

The only reasons Justice League #1 was sold so often, it's because the people want to make a fortune out of it in 200-300 years.
Well, maybe not them, but their grand-grand-grandchildren will be rich, if they sell such a comicbook. 
Why not buying Justice League #1, Action Comics #1 and so on, and so on now for 3 bucks and selling it later on for thousands and thousands?
 
Imagine the whole story in 200-300 years.
Will there be any comics with the now known heroes? Will it still be on paper, or will it be on holograms where you will be able to see the heroes fight and talk for real? 
All these things would affect the price of it in hundreds of years!
 
Oh and yeah, what else is keeping the people from simply downloading even the new reboot-comics illegaly? Not much.

#19 Posted by inferiorego (24714 posts) - - Show Bio

@chalkshark said:

It is way too soon to call this a success. As pointed out in the article, random issues of certain titles have hit these kinds of numbers in the past, only to have those numbers drop back down with the very next issue. Generating interest is easier than sustaining interest. If.. & fell I must stress that word... if the second issue... than the third... than the fourth can sustain that level of sales, then there's cause for cautious optimism. My biggest concern is that a lot of the people buying these books are speculators, looking to turn a quick profit on re-sales of sold out books. According to my local comic shop, Batgirl #1 was already on ebay, & like sites, selling for $10 -$15 dollars, the day it was released in stores. I shouldn't have to remind anyone of how damaging speculators can be to the comics industry. On an entirely different note... Green Arrow #1 sold out of it's initial print run? Seriously? Outside of George Perez's ink work on the art, that comic was terrible.

It has only been two weeks, but take for example the horror that was the Obama/Spidey crossover. People came in for that, and we never saw them again. I've seen a great deal of repeat customers from week one to week two. They aren't just buying one issue and running away. However, they could just be buying all the numbers ones and trying to sell them, but through conversations I've had with people, they truly seem to be enjoying the experience.

@FoxxFireArt said:

Reviving the Comic Book industry is quite the dramatic leap, don't you think? A month hasn't even passed since they started these reboots.

It is a giant leap, and while I don't think it's fair to say they flat-out have or haven't done so, the DC reboot is the ONLY thing any company has tried to do in order to gain new readership

@FoxxFireArt said:

Put this into perspective. In Japan, Once Piece Volume 63 that was released in August had an initial printing for 3.9 Million units. In under a week, it sold over 2 Millions. It broke the record for most manga sold in one week. This isn't a flash in the pan either.For the past two years they have been selling over 2 million for each released volume. The US has three times the population of Japan, but even at it's best the US comics can only manage a fraction of those numbers.

I saw that, and it is an amazing feat. But, correct me if I'm wrong, but isn't Manga a much larger part of Japanese culture than comic books are a part of American culture?

Staff
#20 Posted by damswedon (499 posts) - - Show Bio

I don't want to sound like a spoilsport here, but wouldn't it be best to let the dust settle before calling this the saving grace of the American comic market.

#21 Posted by batflasharrow96 (445 posts) - - Show Bio

No. It's alienating long time passionate fans and trading them for more new people instead. It's all about money.

#22 Posted by inferiorego (24714 posts) - - Show Bio

@damswedon said:

I don't want to sound like a spoilsport here, but wouldn't it be best to let the dust settle before calling this the saving grace of the American comic market.

I never really said that. I make some points positive towards the new 52, but never really state it's the comic book revival or saving the industry. The fact of the matter is, they're the only people actually trying something.

Staff
#23 Posted by moviegeek17 (1482 posts) - - Show Bio

hopefully if these character driven stories become really successful then marvel will go back to that way too. not necessarily reboot their whole universe but shift the focus from events to characters again

#24 Posted by Jordanstine (907 posts) - - Show Bio

Off Topic:
 

 
What was Jim Lee thinking about his redesigns of Aquaman?
 
Wolverine sideburns?
 
Jewelry and necklaces?
 
Phew, thank God there were no leather jackets in sight!

#25 Posted by Top Flight Security (142 posts) - - Show Bio
@inferiorego said:

@damswedon said:

I don't want to sound like a spoilsport here, but wouldn't it be best to let the dust settle before calling this the saving grace of the American comic market.

I never really said that. I make some points positive towards the new 52, but never really state it's the comic book revival or saving the industry. The fact of the matter is, they're the only people actually trying something.

We shall see what we shall see. It's the shiny new toy and everyone is curious about it for the moment. Let's wait a few months and then say that DC has revived the industry or see if it stays the same.
#26 Posted by Avenging-X-Bolt (13164 posts) - - Show Bio

i hope it does. i truly do.

Online
#27 Posted by Omega Ray Jay (7818 posts) - - Show Bio

I'm primary a Marvel fan but last year I dived into Green Lantern and The Flash and was pleasantly surprised and did initially see this as a bad idea, potentially seeing a lot of continuity go out the window was annoying to say the least (even though a lot of it I'm not a fan of most of it I know how annoyed I would be if I were) but I wanted to get involved somehow anyway and opted for Batwing, to the amusement of some friends and even my father but it was a fantastic book, to early to judge yeah but for an off the bat issue it's got me wanting to pick up the next one so in this respect alone it's been a success. Its good to hear about how its gone down with others, none readers especially.   

#28 Posted by TadThuggish (73 posts) - - Show Bio

No. There's your answer.

#29 Posted by turoksonofstone (13199 posts) - - Show Bio
@inferiorego said:

@damswedon said:

I don't want to sound like a spoilsport here, but wouldn't it be best to let the dust settle before calling this the saving grace of the American comic market.

I never really said that. I make some points positive towards the new 52, but never really state it's the comic book revival or saving the industry. The fact of the matter is, they're the only people actually trying something.

This is very Debatable I Imagine the Marvel Studios Marvel Films alone were a larger advertisement for the medium than the entire Flashpoint/New 52 putsch. Worldwide I'm guessing the Marvel Movies may have brought in tons of new readers I think they are just reading free scans and buying the occasional TPB from Amazon. Still Bravo for the TV Ads DC.
#30 Posted by Wattup (648 posts) - - Show Bio

I'm curious about something. After the industry was effectively put into a coma in the mid-90s, has it ever recovered? And if so, what were the catalysts?

#31 Edited by CATPANEXE (9368 posts) - - Show Bio

hard sell. firstly i think the motion is to try and save DC themselves in the sales department, not the comic industry, and kudo's to DC for pulling in numbers with their effort for themselves. 

once Jim Lee redesigned much of the Marvel Universe in something called Heroes Reborn, which also centered around a revised version of continuity (and guest stared Wildstorm characters to boot). The first issues of this event were spiked high compared to their norm, but it didn't end up launching the comic book industry in itself to new heights in the long-term, and after only thirteen issues the whole idea was undone.
 
really seeing an uber popular title re-released with a #1 issue have high sales isn't unusual, and minding that a large part of this sale comes from the collectors market,
note, collectors not comic collectors persay as these things are well sought after in a craze by those who would deem a return profit, and meaning not actual readers of the comic represent those sales, and this will be evident in the sales of later issues.
 
to say no one else is trying anything is fallacy. all comic companies, particularly DC and Marvel are always trying to sell more comics, that is their livelihood, and both constantly take large risks and push reinvention to that end. for example the X-titles are due for a #1 happening soon, and I can guarantee that Uncanny will hit very high
given it's a well known title that also doesn't have a #1 often. In other news, every Spider-Island tie-in went to second print due to selling out in the first month, and making note of the fact that most of those titles barely saw the kind of press and advertisement that the New 52 did, nor are the titles that popular. 
 
given that information, my answer is a believe no, but DC did however make themselves a good profit anyways, though they didn't eat the whole 2011 pie either.

#32 Posted by goldenkey (2927 posts) - - Show Bio
@damswedon

I concur 
#33 Edited by FoxxFireArt (3554 posts) - - Show Bio
@inferiorego:  
The readership is appearing more because of the attention everyone in the media are giving it. In five months they are still keeping these kinds of numbers or doing better than they were doing last year. That would be a better gauge of if this is an improvement. You shine a spotlight on something for so long. It's only natural people will look at it. It's when the spotlight is off and you see if people are still as interested do you know you really have their attention.

It's a misconception that manga is somehow  more socially acceptable in Japanese culture than comics are in American culture. There are plenty of people who look down on manga and anime in Japan. It's just tells you how epic One Piece has been. It's a major powerhouse of manga in Japan that appeals to everyone. Men, women, boys and girls of a variety of age groups read this series. The only volume that was released that hasn't broken any records in the past two years was One Piece Volume 62, and that was because it was released around the time of the tsunami. This series has been going on for fourteen years now with one writer and artist, Eiichiro Oda. Their sales are only increasing. Every single volumes since 56 they have had to increase publishing. They couldn't be doing that if they weren't keeping old readers and getting new ones. This in spite of the fact it's 60+ volumes in and over 600 chapters.
Remember that the volume format isn't the first release of these chapters either. The chapters are released months ahead of time in the serialized magazines. Manga volumes are the equivalent to a trade paper back that's been released months after the comics. 

Even that doesn't still explain how our population is three times the size of Japan's and comic sales can't even manage half what One Piece does every single volume. It just makes me wonder what comics could learn from manga. The One Piece series must be doing something right to appeal to so many at once. I think it has more to do with how they saturate the market. Look at movies based on comics. They are more often horrible adaptations of the comic they are based on if live-action. When animated they do better, but those are 90 minute, abbreviated versions of the story. An anime based on a manga is more often a word for word adaptation that airs on major TV networks. An entire season of the anime is dedicated to a story arc of a manga. It gives the audience a much better idea of what is in the manga. 
Could you say that Wolverine and the X-Men cartoon could let someone know what happened in the comics? What comic do you point people at to read "that" story? That cartoon was nice, but it was a jumble of so many different story arcs thrown in a blender.
#34 Posted by Scodiac (38 posts) - - Show Bio

It's pretty early but it has been a success so far. The stories have all had a strong starts and I really hope they can keep people interested enough to go to their local comic shops every now and then. Comics needed a breath of fresh and some attention and DC has done that. Things will obviously die down but hopefully it strengthens the industry in the long run.

#35 Posted by kapitein_zeppos (341 posts) - - Show Bio

I think that this is part of a greater media blitz to get DC's comic book property aligned with movies, games etc.  My guess is that they are banking on a multimedia approach by making their universe more coherent and similar across media lines.

#36 Posted by MrMazz (1236 posts) - - Show Bio

Lets wait a month or two and see hwo things platue off. DC dose have some good hype around it.

Im most glad at them going in on Digital Comics. You don't kill piracy you subvert it with ease of access for a fair price.

#37 Posted by super_psycho (2792 posts) - - Show Bio

Lol Hal got owned again

#38 Posted by _jackbauer (157 posts) - - Show Bio

I sincerely hope sales increase to the point where danger of the industry collapsing is no longer a concern. 
 
I'm 28 years old and the last comic book I bought before this year was in 1995.  So far, I've purchased 5 books this month and am still picking up another 14 before Justice League #2 is released.

#39 Posted by DoomDoomDoom (4248 posts) - - Show Bio
@turoksonofstone said:
Respect to DC for the "NEW 52" Television Ads, regardless of the DCnU's content it's good to see that kind of visibility for the medium. Bravo. (Saw the AD 4 times on BBCAmerica last night.)
Exactly I literally dropped my jaw when I saw that commercial...not because it blew me away just because I've never seen comic book advertisements outside of comic books.
#40 Posted by pikahyper (12172 posts) - - Show Bio

It is a pretty big leap to say that disinterest and piracy are the biggest factors for the decrease in sales, the economy is a much larger deciding factor when it comes to unnecessary spending for entertainment especially when it is so expensive and sales were already declining long before comic piracy gained any kind of foothold. If you can rent a movie for a dollar at redbox that is 90-120 minutes long why would you want to spend $3 on a print or digital comic book that you can read in under 15 minutes. 
 
Sales may be good but I don't see them lasting very long, if DC is lucky when the speculators finally get tired and they loose all the wish washy new readers and kids with short attention spans they might might have a small percentage in higher sales compared to pre-relaunch. 
 
If they were serious about this they would have embraced digital more and decreased the cost of new comics to $0.99 across the board because it makes zero sense to charge the same price for digital comics as print comics. By decreasing the price they would have exponentially increased sales at no additional cost to them, making a digital version of a comic costs next to nothing compared to all the costs of print media especially since it is an intangible item that can be sold an infinite amount of times. The internet is all about micro-sales now, $0.99 for a phone app here $0.99 for an mp3 from itunes or amazon these are amounts of money that mean next to nothing for the average person so they are more inclined to spend more without realizing the total costs over time so users are more likely to continue buying issues of the series's they like and more likely to try other new series. Another plus to digital is that they could have offered a subscription option that charges a user quarterly or yearly and they would be charged upfront with an opt-out auto-renew, keeps customers happy and the publisher can make more money since people often forget to turn off auto-renewals.

Moderator
#41 Posted by MyraMyraMyra (296 posts) - - Show Bio

I think it's too early to say anything definitive about the impact of the revamp. It's generated buzz and boosted the sales for now, but the public interest might wane after the first few issues. I'm guessing that the revamped titles have attracted some new readers, but I'm also thinking that people who already read mainstream comics have been more interested to check out the New 52 titles than new readers have. In the end, this will be yesterday's news, and DC will have to deal with the old problems again.
 
I'm hoping that Marvel will not follow DC's example and revamp its universe. I'd be incredibly disappointed if it did, and I'd possibly lose my interest in the titles I'm currently following. I got into mainstream comics very recently through X-Men, and I wasn't put off by continuity issues. As a matter of fact, the reason I got sucked into X-Men was probably the fact that the characters already had a lot of history to explore. It was fairly easy to fill in on what I had missed by searching Internet. The more I learned about the characters, the more curious I became to see what's going to happen next. Continuity can be alienating, but it's also addictive and ultimately rewarding.
 
Stunts like this are bound to gain some fleeting media attention, but I don't think that we're dealing with any kind of a revival here. I think the big companies should rethink the way they market and distribute their comics in order to access new readers who aren't already frequent comic book readers. Most of all, I think they should focus on quality writing instead of relying on publicity stunts. For instance, I think that Marvel is exhausting its readers by releasing too many Big Crossover Events right now, which I personally find more alienating than exciting. I'll rather read well-written, self-contained titles with good pacing than one boringly action-packed, over-hyped cameofest after another.

#42 Posted by RedheadedAtrocitus (6885 posts) - - Show Bio

In all fairness I do hope DC makes a lasting revival with this New 52.  After initial cynicism I can say with certainty that I am on board with all changes made now.  It is a praiseworthy effort to get new readers into the fold.  My only concern is how long DC will be able to keep up the fire of this new found popularity and  readership?  Yes it is hot now for DC once more considering that we are only about 2 weeks into this New 52, but how long will that last before the popularity starts to edge off ? How long until people start to settle back into the mediocrity of the comics industry that we have seen over the last decade?  That's why I think it will be interesting to see just how successful this massive gamble by DC will go in making a new DCU.  If it continues on, then maybe the comics industry will have the revival that is so needed.  If not...I shudder to think what the negative alternative might be.  

#43 Posted by turoksonofstone (13199 posts) - - Show Bio
@DoomDoomDoom:  
I remember the Marvel G.I. Joe TV Ads! (80's) 
  
    
    
  lol 
  
  Bravo again!
#44 Posted by cbishop (8215 posts) - - Show Bio

I think it's too early to call the market saved - and I think the economy has had more to do with its decline than illegal downloads - but it's interesting that the sales are doing so well, considering said economy.  Personally, if my own wallet wasn't so tight these days, then I might geek out and buy all the #1's, just for the fun of it, and I wonder if that's not what's going on now - possibly inflating the numbers a bit? 
 
Meaning: perhaps the fun of buying well known titles at a new #1 is masking the true interest in these titles?  After all, isn't it possible that this is sort of like buying all the #0's of Zero Hour, as far as fan response?  I think it will be more telling when these titles reach the end of their first story arcs.
#45 Posted by DoomDoomDoom (4248 posts) - - Show Bio
@turoksonofstone said:

@DoomDoomDoom:  
I remember the Marvel G.I. Joe TV Ads! (80's) 
  

    
   
 
Dear lord I want that hopping machine lol.
Otherwise, I really hope DC keeps this up and continues to do  tv ads like this everyone now and then or when an event drops.
#46 Posted by The Impersonator (5483 posts) - - Show Bio
#47 Posted by Shamelesslysupportinaznballers (553 posts) - - Show Bio
@Spellca said:
Marvel is killing its readers with events. DC is working on a storyline that isn't full of massive wars and chaos...I applaud them.
Are you kidding me? Final Crisis, Blackest Night, Brightest Day, Flashpoint. DC & Marvel are the same, they do what is best for their wallets & events bring in the money which means the people want them. Even this "New 52" is an event. 
 
I hope DC does well but I highly doubt they can keep this momentum. They will be lucky if they can be as good as Marvel sales wise long term though. If not, I can already smell the next event coming from DC, the one that brings the previous timeline back.
#48 Posted by AlKusanagi (605 posts) - - Show Bio

Let's see in another six months when either the majority of those 52 titles are cancelled or they've gone back to the status quo.

#49 Posted by turoksonofstone (13199 posts) - - Show Bio
@pikahyper said:
It is a pretty big leap to say that disinterest and piracy are the biggest factors for the decrease in sales, the economy is a much larger deciding factor when it comes to unnecessary spending for entertainment especially when it is so expensive and sales were already declining long before comic piracy gained any kind of foothold. If you can rent a movie for a dollar at redbox that is 90-120 minutes long why would you want to spend $3 on a print or digital comic book that you can read in under 15 minutes. 
 
Sales may be good but I don't see them lasting very long, if DC is lucky when the speculators finally get tired and they loose all the wish washy new readers and kids with short attention spans they might might have a small percentage in higher sales compared to pre-relaunch.  If they were serious about this they would have embraced digital more and decreased the cost of new comics to $0.99 across the board because it makes zero sense to charge the same price for digital comics as print comics. By decreasing the price they would have exponentially increased sales at no additional cost to them, making a digital version of a comic costs next to nothing compared to all the costs of print media especially since it is an intangible item that can be sold an infinite amount of times. The internet is all about micro-sales now, $0.99 for a phone app here $0.99 for an mp3 from itunes or amazon these are amounts of money that mean next to nothing for the average person so they are more inclined to spend more without realizing the total costs over time so users are more likely to continue buying issues of the series's they like and more likely to try other new series. Another plus to digital is that they could have offered a subscription option that charges a user quarterly or yearly and they would be charged upfront with an opt-out auto-renew, keeps customers happy and the publisher can make more money since people often forget to turn off auto-renewals.
Great points all.
#50 Posted by RonaldBryan (34 posts) - - Show Bio

No this won't save comics. Much like every event it begins with a bump in sales, which quickly drops back down to the normal sales levels as always after a few months.

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