About 5 years ago, Marvel introduced and began establishing a new character to their universe called Daken. He was the son of Wolverine. It's not a fantastic concept and he was far from the greatest character, but they actually invested a lot of time and effort in making the character relevant and prominent - even put him on the flag-ship title at the center of one of their biggest events. Then, a few months ago, when his solo book was cancelled due to low sales, Marvel seemed to have made the decision that since their book couldn't sell well enough the best thing to do would be to kill off the character in his final issue.
It is just a great big bitch-slap to the face of anyone who actually wound up following the character on account of the enormous push Marvel gave the character. And their prize for doing what Marvel wanted them to do by following the character? A sloppy and unimaginative death that means very little and was swept under the rug quickly as if Daken never existed.