With respect to G-man, I have to disagree. One of the problems with crossovers are the illogical battles between characters. I have grown tired of seeing wonder woman vs storm, Lobo vs Wolverine and Superboy vs Spider-man battles were the winner is obvious but due to fan votes, PIS ensues. A classic example for me is when Batman takes down carnage in ten punches in the Batman, Spider-man crossover. It just becomes silly.
Second is plot. Alot of crossovers have the same plot of "heroes misunderstanding each-other, then banding together to take down two villains who have banded together from each of the heroes universes to take the good guys down".
If a crossover is to work IMO, non flagship characters have to be involved. The problem with using flagship characters is that even if there are evenly matched, there is immediately pressure from the fans and the companies involved in the crossover not to back down in regards as to which of the said characters are better. However, by using new or less well known characters in a crossover, it gives an opportunity for these characters to be thrust in the limelight.
Also, it has to be a given that the comics are not decided on fan votes. Now with Facebook, twitter and other mediums to vote quickly and for free, crossovers will be determined on popularity contests, and it only goes downhill from there.
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