Probably because she's boring.
There's nothing unique or interesting about her design, personality, costume, or story, she's just an average black teenager with dreadlocks. They need something that makes them stand out, or their fate is getting depowered and blown up in a bus, or worse -Forced onto the worst volume of New Warriors ever written.
That, and she's too powerful. Mutants tend to only have one power. Some powers are more versatile than others, and grant numerous associated abilities, but she just feels like a random combination of every useful ability.
She can fly, she can phase through objects, she can zap people with bio-electricity, she can become invisible, and she's undetectable by psychics.
It's too much for such a boring character. She doesn't have weird skin, or glowing eyes, or a cool haircut in an unnatural color.
Not to mention she premiered in one of the most disappointing X-Books in recent years (which is saying something.)
With a few exceptions, most of the New X-Men created had interesting designs, stories, powers, and gimmicks. Surge is a Japanese chick with blue hair and robotic gauntlets with electrical powers that can grant her super speed. Loa can phase, but with a deadly consequence of disintegrating the matter if she's not careful, and she has reddish brown hair and body markings. Mercury is an Ish redhead with a liquid metal body. Hellion's a telekinetic with no hands.
On and on the list goes, the more interesting characters tend to stick out in some way. You know how in a lot of Marvel books in the upper corner of the cover where the issue number is there's a little picture with a bunch of the character's heads? If the character doesn't stick out and look interesting there among the others, then they just aren't memorable.
Picture Cipher's head up there in that group, would you readily be able to say with certainty it wasn't Cecillia Reyes, Frenzy, Threnody, Gorilla Girl, Stevie Hunter, Charlotte Jones, Nightshade, Punchout, Hub, Heather Hudson, or Aliyah Bishop?
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