When time draws nearer to the release of a superhero movie, you may notice that the film companies spend a lot of cash on marketing the film. Initially you might notice the occasional advertisement on a billboard, or banner splashed across the side of a bus -- but that's only the tip of the iceberg. Most of the time these companies integrate full concepts from the movies they partner with and the outcome isn't always very good. I mean, I am pretty sure that drinking milk will not turn me into a Green Lantern (as much as I wish that it would) and at the end of the day, I still don't really like milk. Probably because my parents forced me to drink it as a kid. Moving on...After teaming up with Marvel, Dunkin' Donuts released a pretty adorable commercial promoting the upcoming Marvel movie and some new, very patriotic food. Check out the commercial below.
I have to admit, that advertisement is actually pretty clever. PLUS it has a PUPPY. How can you deny the cuteness of the puppy? But wait, there's more!== TEASER ==
[Dunkin' Donuts is also releasing a] special limited-edition collectible First Avenger Tri-Cup, an innovative three-chamber cup that allows guests to enjoy three different Coolatta flavors within the same cup. Also joining Dunkin’ Donuts’ famous lineup of donut varieties is the Captain America Donut (the brand’s first-ever star-shaped donut) and the Stars & Stripes Donut, both topped with patriotic red, white and blue sprinkles.
What better way to feel patriotic than by eating a star shaped, red white and blue donut from Dunkin' Donuts? I can't think of one. Jokes aside, though, the commercial was pretty cute. The two companies will also be running a contest that will win you a free 30 day Marvel digital comics subscription and a trip for two to the premiere of Captain America: First Avenger film. You can check out the official DD site for more on that. DD will also be running a contest that could win you up to $5,000; “America’s Super-Soldiers” is an online contest where people can win prizes by nominating veterans or active U.S. servicepersons who are making a difference where they live or serve.
So there you go! What do you think of the commercial and does marketing like the one seen here for Captain America: First Avenger actually make you want to check out the movie?