@jointron33:
That was my initial thought as well, JT33, but I have cooled down a bit.
But only a bit.
<rant>
The reality is there have not been many good Captain Marvel stories since DC gained control of the characters. While it may tear up fans of the Fawcett stuff to read this take on Captain Marvel, it is all perspective.
I have a friend who is 10 years younger than me who is a fan of the NFL Saints. To me, I remember the "Aints" and their inability to break .500 in the 1970's. He thinks of them as one of the strongest teams in the NFL in his lifetime. Is he wrong? No. It is all perspective.
To a fan who grew up reading DC's various attempts to shoehorn Captain Marvel into the Batman Universe, this probably seems like a really good take. To that fan, the only Captain Marvel they have ever read is likely DC's various soulless attempts to revamp Captain Marvel. (I did like the 1970's Beck stuff alright and did like the 1970's& 1980's don newton stuff though..so maybe I can be "reasonable" on this.)
Generally Under DC's ownership, CM is a 3rd tier character on par with DC's equally empty interpretation of Captain Atom or Firestorm.
To a fan who has actually ready some of the better Fawcett CM stories, we understand why Captain Marvel was once doubling Superman's sales numbers. Captain Marvel was the Harry Potter of his day. Concepts that good have timeless appeals if they are treated with respect. It seems a total shame that DC has again totally blown the ability to make any money off this character.
This Billy isn't kind. There is very little likeable about him. He has lightning powers and apparently will have magic abilities. Freddy Freeman has blond hair. His sister may not be his sister. A different wizard gave him his powers. The flashpoint kids (who I don't particularly like) might be integrated into his mythos.
Oh yea....and he isn't "Captain Marvel"...
I think this is the part the people high up at DC really missed. He isn't Captain Marvel. At a certain point he just isn't the same character any more.
What DC may have been going for may have already been pulled off better in the Ultraverse's "Prime" series...especially the first 4-8 issues. The first few issues actually successfully captured a lot of the old CM magic and energy in a way that appealed to modern readers. That is what DC has been after. It went to hell quickly though.
DC would be smart to re-brand this take on Billy Batson as "Thunder" or "Captain Thunder" (wiki the name, it is an interesting history at DC) before they destroy their ability to backtrack from this character. (What I mean by this is that if you started putting out Batman comics after Flashpoint that starred totally different versions of those characters and they proved less popular than the earlier versions, you would feel some need to incorporate some elements of the new takes to satisfy fans of the new versions when you brought back the original. That could damage the uniqueness of the old versions. It is just a slippery slope.)
This take on CM may end up being as popular as say Firestorm, but a closer take to the original could be literally be the parent company Warner Brother's top comic character revenue generator. It was the Harry Potter of its day.
I am befuddled that DC's leadership can do something as insightful as a clean reboot wiping away all but about 400 characters to start the new 52 and then they immediately go back to the mistakes of the last 30 years.
They immediately start shaving back characters so they fit into a universe with Batman. They run out marginal characters like Cyborg and Hellstrike because certain creators like them, not because those characters ever sold or make a good foundation for a universe. That's just seems like bad business to me.
Some have likened some elements for the new52 to Heroes Reborn due to Lee's influence. I think the parallels between the treatment of the Marvel Family today and (Rob Liefield's) Captain America and Bucky then are pretty strong. Long time CA fans felt (and long time CM fans feel) a lot of disgust at what we feel are core conceptual underpinnings of the characters that have been shaved away to fit the resulting character into only a marginally entertaining story.
The new52 should have been about finding the DCU's key characters, carefully working to incorporate the key elements and supporting characters that were featured at the peak of those characters' popularity, and use all of that to build a more dynamic DCU. Strip out the clutter, but create a universe that can easily support all kinds of stories without making some stories seem contrived or forcing some creators to really limit their creativity to abide by the "rules of the universe".
To me that is just good business sense. WB should want an optimal backdrop in which to create stories. WB should want their characters exposed into the public in the best light possible.
With no spite meant to the creators who are doing their best to squeeze a square peg into what I see as a preconceived round hole, this take could potentially (and unintentionally) make a great replacement for the now non-existent Superboy prime - a petulant, one dimensional demi-god in a world of much more fragile characters.
There is a good bit of a risk here that new Billy becomes a "reboot Jason Todd"-type character. The fans hated JT and eventually voted for his death. It doesn't seem that unlikely that the fans will bail on this unlikeable take either and not buy issues featuring him. Unlikeable characters do not sell.
WB should not want the risk out there to overwrite what is potentially a very valuable asset.
Or if they insist on continuing down the path of trying to integrate him into the Justice League mythos, why not take the character far away from the CM mythos? Strip away all the "Captain Marvel" features. You want him to be a lightning bolt wearing, lightning crying, lightning throwing wizard named Shazam, that is fine, but drop all the Strength of Hercules, Power or Zeus, et all.
Like most I hate the costume, but if you take this path you can make it even more "lightningy" if you want without any long term ramifications. It only helps differentiate this take from the original CM, which is your valuable copy.
If you want differentiation from Superman, don't make "Shazam" anywhere near as strong as Superman. Make him the JLA's equivalency of Dr. Fate. (Fate once went through an incarnation where he was basically a somewhat strong flying hero with a touch of magic too, in order to similarly differentiate him from fellow JSA member, the Spectre.)
That leaves DC and WB to free to bring back the original Captain Marvel at any time in an alternate universe like the new Earth2. That would likely work much, much better for the parent company in movie terms anyway.
</Rant>
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