I kind of figured that last summer’s year-in-advance promo campaigns for THOR and CAPTAIN AMERICA would be precedent-setting, mini game-changers. Usually, your first glimpses of heroes in costume would come in the form of, you know, an actual publicity photo. But we live in savvier times, today. Inside-ball is the same as regular ball, and now we’re seeing conceptual art being used as the first promotional material for a flick like THE AVENGERS. An official preview for a preview, as it were.
We’ve seen plenty of art of the team already, so there ain’t too many surprises here, but this is the first one that, for my money, looks like a proper double-spread cover for a #1 issue. I might say that it also gives us a pretty clear hint that we’ll be seeing some urban action in the movie but, considering that steady stream of on-set spy photography, we all knew that was coming anyway.
And if these weren’t enough to satiate your appetite for Marvel’s Cinematic Universe, Collider’s also grabbed a couple videos out of the THOR Blu-Ray’s extra feature videos. The video with Whedon and his gang talking about AVENGERS seems like a pretty standard EPK, but it does remind you how impressively big this whole project’s going to be. His claim of it being an unprecedented movie endeavor isn’t the usual spin exaggeration. Honestly, the closest thing to come to it might be ALIEN VS. PREDATOR or FREDDY VS. JASON, and those only came about half way to this, right?
There’s also the full version of the cute “One-Shot” starring SHIELD Agent Phil Coulson which is meant to solidify the glue connecting all these flicks together, but surprisingly plays like a scene from an Aaron Sorkin show. I can say that Stark’s cameo in INCREDIBLE HULK makes a whole lot more sense to me, now.