Marvel is trying to recover from the disappointment of Fear Itself and the fact that DC Comics is selling more comics than Marvel ( Marvel still wins on dollar value). As for the event itself, I am more exited for Night of the Owls than AVX. This kinda feels rushed and as you said in the video, they haven't revealed much. I don't have much hopes for it. Plus a lot of publicity isn't a good thing if there is no substance to it
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