The Atlas Comics wiki last edited by ruckus24 on 07/31/13 02:28AM
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The founder of Atlas/ Timely/ Marvel, Martin Goodman set up Atlas Comics (a division of his Seaboard Periodicals) to produce comic books as a direct rival to Marvel. Some speculate it was revenge for his son being removed as Marvel EIC. However the line folded in mid-1975 despite drawing in some of the best artists and writers in the business at the time including: Neal Adams, Howard Chaykin, Alex Toth, Steve Ditko, Rich Buckler, John Severin, Michael Fleisher, Russ Heath, Wally Wood, Walter Simonson, Larry Lieber and Mike Sekowsky. They where drawn to the new company by generous rates, return of original art, and a host of other creators rights (long before Image).
Atlas promised much but their printing schedule and content suffered from ego and creative problems between the managers, editors and creators. Eventually the whole thing ceased. Only the mens magazine 'Swank' would survive from Seaboard's titles.
The demise of Atlas did lead to change across the industry though when Marvel and DC began to start returning original art and offering better rates to creators. Also, Atlas' challenge to the Comics Code led to the further crumbling of the censorship system.
In 2010, Jason Goodman, grandson of Martin Goodman restarted Atlas Comics. "Atlas Original" has re-booted its old characters including: Grim Ghost, Pheonix, Wulf, Iron Jaw, and a crossover called Atlas Unified.